Could WeChat expand beyond China?

Most of those international accounts are held by Chinese people who have moved abroad. But Wechat has started to gain some ground in South America and Africa. There are now over 5 million Wechat users based in South Africa alone. It has been reported that foreigners based in China have become even more addicted to the App than locals. This could help to expand Wechat’s reach to Western markets. A wide range of studies has highlighted how differently Chinese and American consumers perceive their respective environments.