Monetizing Content

Monetizing user-generated content is increasingly challenging  

• Facebook and Google combined control 60% of Online ad spending in the U.S.
• Advertisers want their ads to complement "Brand-Safe" content. Even Poorly-Moderated videos can result in a PR disaster.
• Few advertisers are willing to negotiate direct deals with platforms that don’t have enormous scale. This means there’s less overall revenue to be shared with creators.
• The profit margin was insufficient to cover the high costs of storing and delivering Video.