The Reverse Ben Franklin Effect
Research indicates that the meaner you are to someone, the more you’ll dislike them—even without real cause.
This reverse Ben Franklin effect may help explain how soldiers are able to kill enemies, why prison staff can become needlessly cruel to inmates, and generational feuds.
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Facts Related To The Ben Franklin Effect
- Research shows that being kind to someone increases how much you like that person.
- Being asked a favor can make one feel acknowledged for their expertise, which can cause them to develop more positive feelings toward the person asking for help.
- The negative Benj...
How the Benjamin Franklin effect works
The Benjamin Franklin effect has generally been explained using the cognitive dissonance theory.
Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doi...
Behind The Ben Franklin Effect
The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.
The request creates a contradiction and then discomfort for the person who dislikes you. And that ...
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