"People who consume content of celebrities and influencers are part of a community, not a group of people that are there to serve their ambitions.”
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Community-as-a-service is the phenomenon where access to a group of people is valuable enough that it can be considered a marketable product.
Every community-as-a-service comprises two elements:
Most people do not consume content deliberately. They just click on whatever moves through their feed.
Deliberate consumption means you consume what you decide on beforehand. If you consume less and are intentional about it, you'll get more out of the content you consume.
People who are very connected to their peers are going to go along with the morals and community rules set by this group. And if this group is all about being single, and they frown on couples who are committed, getting into a commitment will mean losing the approval of this peer group.
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