Outrage Persuasion

The biggest problem with outrage, however, is that it has been weaponised. Outrage sells like crazy, because it’s a strong emotion and strong emotions force people into action. That’s why political parties, instead of coming together to find solutions, whip their supporters into a frenzy of anger against the other side. Corporations are now getting in on the action too. They weaponise your outrage to sell their products, such as Gillette with their ill fated ad campaign and Nike using Colin Kaepernick to bring socially conscious consumers to their brand.