Customer complaints
If you are hearing the same complaint again and again, realize that there are many other customers who have the same complaint, but just aren’t sharing it with you. If there’s a problem that’s happening repeatedly, find out what’s driving that complaint.
The statistic most commonly shared is that in an average business, for every complaint you hear from a customer, there are 26 others that have the same complaint, but choose not to tell you. Even if that stat is half true, that’s still a lot of unhappy customers. You think they are happy because they don’t complain to you. But, they aren’t.
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