Just a little above average

It doesn’t matter what type of business you are in, the bar for typical customer service is set very low. That is a shame because virtually any business that doesn’t yet have a stellar reputation can be more competitive and successful if they would pay more attention to how they deliver customer service.

All they have to do is be better than average — higher than the bar. And, how much better do they have to be? Just a little better. A small improvement. A minor tweak. That’s what makes big differences.