If you lead a team, create a structure where everyone can share their accomplishments. When your direct reports share recent accomplishments, it can help you know about some of the work that might have been invisible to you.

Open the door

It may feel uncomfortable and awkward to promote yourself in the workplace. But it's unrealistic to assume that your good work will speak for itself. No one wants to constantly sing their own praises. Thankfully, there are ways to promote yourself effectively without coming over as arrogant.

Self promotion is essential

Fully own your accomplishments. Avoid humble-bragging as it can reduce how competent you seem and make others dislike you. Conversely, if someone compliments you for an accomplishment, don't downplay it. "It was no big deal." A simple "thank you" is better.

Don't undercut yourself

Consider the broader view when you think about what to share. Ask yourself:<ul><li>Why is what I did important?</li><li>How does it fit into the larger strategic objectives of my organisation?</li><li>Who else might benefit from knowing?</li></ul> By framing your achievements within a broader context, you show that you understand the bigger picture and it will seem less like a self-serving boast.

Tie your successes to the bigger picture

When you share your accomplishments, include others who contributed to the success. It shows generosity and an appreciation for others, qualities that attract colleagues to desire to work with you. Others may, in turn, make a point to acknowledge you, which allows your successes to be seen and heard without you promoting them.

Lift up others at the same time

When you don't highlight your capabilities and achievements, others also miss out. When your boss or team doesn't understand your skills, talents, interests, and achievements, your potential stays hidden. Proactively sharing what you can contribute benefits everyone as you can deliver greater value. If you lead a team, too much modesty can hold back your whole team.

Self-promotion is not all about you

When you share your accomplishments, focus on the outcomes. Briefly and pointedly state what you contributed and the impact or results of your efforts. Sticking to the data and not your interpretation of it can make it more compelling for your listeners. "I closed four deals in the last two months." and not "I am the best closer on the team."

Stick to the facts

If you’re attempting to switch departments or get a promotion, this is how to show off—in a good way.


Self promotion is essential

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