Trust isn’t something that can be touched, but it’s actually a business asset that’s created to provide economic value. When there’s more trust, the quality of work increases while the costs decrease automatically. Trust is seen as a hidden variable in companies and whether it’s low or high, it’s the secret ingredient for success. If you have colleagues or friends that trust you, you can say anything and might never be misunderstood. To avoid a decline in trust, you need to figure out who you can trust and also understand who trusts you.

The One Thing That Changes Everything

Increase credibility by understanding the 4 cores. <ul><li>Integrity is the root. To increase it, you can be courageous and stand up for something you truly believe in.</li><li>Intent. Even if you declare that you really care, your behavior will translate that into reality. Therefore, it’s best to re‐examine your motives and declare the intent before anything else.</li><li>Capabilities. Enhance your capabilities by understanding your strengths and sticking to them as you go.</li><li>Results. In order to improve results, you need to trust yourself and expect to come out on the winning side and take responsibility for it.</li></ul>

The 1st Wave - Self Trust

If there’s one thing that a relationship, individual, team, company, or economy have in common, it is trust.

<ul><li>Organizational trust revolves around internal stakeholders. Leaders can choose to look at principles of trust than taking a look at the symptoms.</li><li>Market Trust: Customers usually buy products and recommend them to others only when they trust the company. Each individual is tagged with a brand and can impact the speed and cost at a micro-level.</li><li>Societal Trust: It is based on external shareholders and its principle is based solely on contribution. Societal trust is based on creating value rather than diminishing it.</li></ul>

The 2nd, 3rd, and 4th Wave- Stakeholder Trust

In order to build more trust, you need to find ways to apply them and also grab opportunities to teach them and convey your messages to others.  The prime difference between a leader and a manager is that the leader inspires trust. if a manager distrusts his employees, his judgment could be clouded and he might lose out on innovation and other creative ideas.  Companies that extend trust become successful automatically. Additionally, trust is always reciprocal and this means that if you extend your trust to someone, he/she will do the same to you.

Inspiring Trust

Behavior as “trust accounts” are a mixture of competence and character to build a relationship.<ul><li>Your very first behavior is to talk straight and honestly.</li><li>You need to demonstrate respect because it’s essential to be respected at your workplace</li><li>You need to be genuine and speak the truth</li><li>Correct the mistakes you may have committed.</li><li>Be loyal and give credit to others when it’s due.</li><li>Delivering results is the only way to convince some cynics</li><li>Learn and improve to get better every day</li><li>Deal with your issues and confront the reality</li><li>Clarifying expectations and discuss them.</li><li>Practice accountability</li></ul>

The 2nd Wave - Relationship Trust

Explains how trust is a key catalyst for personal and organizational success in the twenty-first century, in a guide for businesspeople that demonstrates how to inspire trust while overcoming bureaucratic obstacles.

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Over two million copies sold. Stephen M. R. Covey shows how trust—and the speed at which it is established with clients, employees, and all stakeholders—is the single most critical component of a successful leader and organization. Stephen M. R. Covey, widely known as one of the world’s leading authorities on trust, asserts that it is “the most overlooked, misunderstood, underutilized asset to enable performance. Its impact, for good or bad, is dramatic and pervasive. It’s something you can’t escape.” Thankfully, it’s is also the thing that can dramatically improve your personal and professional success. Why trust? The simple, often overlooked fact is this: work gets done with and through people. The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in every transaction and every relationship—from the most personal to the broadest, most indirect interaction. It specifically demonstrates how to establish trust intentionally so that you and your organization can forego the time-killing, bureaucratic check-and-balance processes that is so often deployed in lieu of actual trust. This 2018 updated edition includes an insightful afterword by the author which explores ten key reasons why trust is more relevant now than ever before—including how trust is the new currency of our world today.

Stephen R. Covey is an accomplished writer whose work has resonated with readers around the world. Stephen R. Covey has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Stephen R. Covey's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

The 2nd, 3rd, and 4th Wave- Stakeholder Trust

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