Understanding Customer Experience in SaaS
When most people talk about customer experience, they think about customer service, customer satisfaction, customer success, customer engagement or customer interactions.
But customer experience is also much more. On the most granular level, customer experience is about the perception each customer has of your company, brand, and product. This perception is based on all the touchpoints, interactions and engagements a customer has with your employees, brand, messages, and product across every channel and device.
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