Brand Marketing Is A Long Term Endeavor

Think of a remarkable personal brand statement like a killer song title or a logline for a movie. A good title makes a song instantly memorable (think, THE BEATLES: ‘Hey Jude’). And when people read a well-crafted logline (think, JAWS: ‘A police chief, with a phobia for open water, battles a giga...

In addition to defining who you are and what you do, a personal brand determines how others—including future employers—will look at you. 

It’s a chance to put out your message so that when people hear your name or see your photo, your perso...

Thinking about the future can guide us to make choices that reflect our beliefs and objectives.

Benefits of Considering the Future:

• Make informed and responsible decisions
• Stay true to our values and goals
• Avoid short-term gratification
• Ha...