<ul><li>95% of your company’s profitability depends on what goes on beneath the surface (after the sales), and not the sales themselves.</li><li>Serve your clients with the same or very similar problems, using your one consistent solution to solve the problems.</li><li>The key to being efficient is repeatedly serving a consistent core customer need.</li><li>The more you focus on improving efficiency, the closer you’ll get to achieving double the results in half the time.</li><li>Focus on one area of your business that benefits your best customers and challenge yourself to figure out how to get twice the results for half the effort.</li></ul>

Money and Efficiency

Innovation in business and efficiency comes from big, bold questions.

A great business is one that has healthy profits. And as business gets healthier, taxes will increase.Profitability isn’t an event. It’s a habit. Profitable habits practiced consistently cause a company to be financially healthy. Forming the right business habits from scratch prevents you from forming bad habits that can be difficult to break in the long run.

The Health of a Business

<ul><li>Paying yourself should always be your priority even if you’re in debt.</li><li>Practice the one more day technique. Hold off on purchasing something and test how much you need it. You’ll feel rewarded when you see yourself saving more by going without certain items.</li><li>Modern-day success is not about earning the most revenue, hiring more employees, and having the biggest office spaces. It is about generating the most profit through the fewest employees with the least expensive office space.</li><li>You cannot add new debt as you pay the old debt off. Pay your smallest debt off first.</li></ul>

Tackling Debt

<ul><li>Use small plates: When money comes into your main operating account, immediately dispense it into different accounts in predetermined percentages for profit, owner pay, taxes and, consistently operating expenses</li><li>Serve sequentially: Always move your money to the profit account first, then to your owner pay account, then to your tax account, with what remains to expenses</li><li>Remove temptations: Move your profits account and other accounts out of arm’s reach to make it difficult for you to access your money</li><li>Enforce a rhythm: Do your payables and pay your bills twice monthly.</li></ul>

The Profit First Diet

The benefits of accountability groups:<ul><li>Having accountability partners can make a potentially challenging experience bearable</li><li>Enforcing a plan or a system with others ensures that you are more likely to do your part</li><li>When you regularly meet with an accountability group, you get into a rhythm that makes it easier for you to stay the course ad achieve your goal</li><li>Keep the accountability groups honest! Let your accountability partner(s) not be your friends.</li><li>You must be accountable for the process by any means necessary.</li></ul>

Accountability Groups

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

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Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Money and Efficiency

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