Lead magnets attract visitors and prospects that are added to your email list. Lead magnets are free things you give in exchange for their email, such as:<ul><li>Ebooks</li><li>Video</li><li>A Course</li><li>Webinar</li><li>Template</li><li>Whitepaper</li><li>Coupons</li><li>Discount on a product</li></ul> <ol><li>Your lead magnet must be free.</li><li>It should be easily consumed, such as a quick course, a short video, etc.</li><li>Actionable. You should offer them something that they can apply immediately.</li><li>Relevant. Know your target audience and their personas to offer something relevant to them.</li></ol>

Capture leads with a Lead Magnet

There are many factors involved with open rates:<ul><li>Avoid the spam filter</li></ul><ol><li>Get their permission first before sending an email.</li><li>Use an Email Service Provider, to avoid ending up on the spam list.</li><li>Send your email through a verified domain.</li><li>Send your emails from a good IP address.</li><li>Include your location.</li><li>Don’t use click-bait headlines.</li><li>Include an unsubscribe button.</li></ol> <ul><li>Time your emails effectively</li></ul>The A/B testing tool of the ESP can test the best time to send out emails.<ul><li>Delete your inactive members after 4 to 6 months.</li><li>Use a catchy headline.</li></ul>

How to improve your email open rates

<ul><li>Use humour; they work great.</li><li>Ensure to optimize your email for mobile; 67% of email opens are mobile.</li><li>Storytelling always works.</li><li>Always write great content so that they will await your email.</li><li>Use headlines that will make them curious.</li></ul>

Other open rate tips

We are not talking about pop-ups that attack you once you land on a webpage. An exit-intent popup only appears immediately you want to leave a website. If the visitors found your content helpful, they are more likely to subscribe.

Exit-Intent Popups

Email marketing is the best marketing channel there is. Reasons you should pick email:<ul><li>You don’t have to worry about algorithm changes like SEO and social media.</li><li>You can use your emails to drive traffic to your website.</li><li>With email marketing, your lists are yours.</li></ul>

Why Email marketing is important

Email marketing is a form of digital marketing used to communicate to leads with emails. Marketers commonly use newsletters, event invitations, and informational emails to communicate with their audience. Email marketing is a type of direct line that can be used to educate a lead about your products and convince your lead to purchase a product. Email marketing has the highest ROI on investment than other marketing tactics.

Email Marketing

Six steps to help you get started<ol><li>Identify your target audience. These are the people that will be willing to buy your products.</li><li>Obtain the right tools to create, send, manage and track the metrics of your email campaigns. An Email Service Provider (ESP) can be excellent.</li><li>Create attainable goals. Emails are, on average, 21,5% effective.</li><li>Build your email list based on those who have permitted you to send them emails.</li><li>Segment your list based on age, sex, location, etc.</li><li>Measure your results. EXP has made this task easily accessible. Make small changes to your email and watch the effects.</li></ol>

Create a marketing strategy

A squeeze page is a web page made to capture potential customers. It’s used to squeeze information out of a visitor by limiting access to content.Your main purpose for using a squeeze page is to capture leads and turn them into your customer.You can also give your visitors other options, such as a link to browse other pages on your website, or products.

Build your email list with squeeze pages


An opt-in is the next step after your lead magnet. It is a way to get your prospects' information, thereby adding them to your list. Steps to a great opt-in form:<ul><li>Create an attention-grabbing headline that clearly defines the offer.</li><li>Use a great description that is brief and to the point.</li><li>Make it simple. Don't use a complex form.</li><li>Ensure it is attractive. Include the mock-up image of what you are offering.</li><li>Have a captivating Call-To-Action (CTA): Your CTA is your subscribe button. It doesn't need to have the word subscribe on it, "Get your free Ebook" looks more natural.</li></ul>

Creating an effective Opt-in form

The email service provider handles all the technical stuff and makes creating and sending out bulk emails easy. examples include: <ul><li>Mailchimp is a free email service provider that offers a free plan for the first 2000 subscribers. It's easy to set up and has easy-to-use features.</li><li>Convertkit is free for up to 1000 subscribers. It is great for creators like professional bloggers, authors, musicians, etc.</li><li>Constant Contact is used in the e-commerce sector. They allow their users to create email designs with killer templates.</li><li>Hubspot is a CRM platform and one of the best Email Service providers.</li></ul>

Choosing an Email Service Provider (ESP)

Email is an old communication medium for sending and receiving messages. Ray Tomlinson sent the first email in 1971. As of 2020, there were 4 billion email users around the world and over 300 billion…

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