The 3Ms of Gamification
- Manage the mission: whenever using gamification, it is crucial to have a mission tied to it (e.g. we want our gamification to result in 80% of people coming to our platform 1 week after onboarding)
- Monitor motivation: at each step, understand what motivates the user and if your game mechanics are applied correctly
- Measure the metric: at each step, measure where you are compared to the original mission
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Gamification can boost engagement in a product if tied to the right motivation
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