The Bottom Line

• Instead of talking to your audience, you need to talk with them. Participate in their conversations and become active participants.
• Do not invest all your time just in creating content, creating social media authority is directly linked to building relationships.
• Listen to...

• Create content that will clearly communicate your brand’s values and style - verbally and visually.
• Be innovative, create content that will engage, and make infographics that will portray exactly what your brand is about.
• Think like the audience. Imagine that you have no idea...

Ever heard the phrase, “What goes up must come down”? That’s regression to the mean in action. It’s a fancy way of saying life naturally balances itself out—highs and lows won’t last forever. A winning streak will eventually end, and a bad day? It’ll pass, too.