What is Pink Tax?

The pink tax, unlike its name suggests, is not an actual tax, but a cleverly put-together idiom that explains how many products directed towards women generally have a higher retail price than their male counterparts.

In simpler words, “It's gender-based pricing, which means that there's an incline on products that are intended for women but which are the same as products traditionally intended for men.” as Judit Arenas would say it.