TOM HANKS

A hero isn’t just what pop culture has shown us, the typical ‘real man’ who is noble and masculine. A hero can also be a person who is a child (psychologically) and moves into adulthood or gains maturity due to a series of circumstances, events and situations.

We tend to glorify the hero, ...

You’re not the hero—you’re the Yoda, not Luke. Customers trust guides who show both empathy and authority. That means saying:

“I get it. I’ve helped others. I can help you too.”

No one’s looking for a brand to worship. They want one that s...

Many stories have a lone person, who is unknown but eventually becomes a hero due to his years of toiling and getting success. We like to think of this ‘heroic’ feat as something done exclusively by the hero.

The role of the team, the other people that are not in the frame is ofte...