How companies can renew blue oceans to sustain high performance. Companies must continuously innovate and adapt to changing market conditions.

Renew Blue Oceans

How companies can build execution into strategy to ensure successful implementation of blue ocean strategies. Advice on how to align organizational resources and capabilities with blue ocean strategies.

Build Execution into Strategy

How companies can reconstruct market boundaries to create new market spaces. The six paths framework for identifying new market spaces and provide examples of companies that have successfully created new market spaces.

Reconstruct Market Boundaries

The analytical tools and frameworks used in blue ocean strategy, including the strategy canvas, the four actions framework, the eliminate-reduce-raise-create grid, and the buyer utility map.

Analytical Tools and Frameworks

The key organizational hurdles that companies may face when developing blue ocean strategies. Advice on how to overcome these hurdles and create a culture of innovation.

Overcome Key Organizational Hurdles

<ul><li>Companies should first focus on creating customer value and then on capturing value.</li><li>Companies must overcome key organizational hurdles to successfully develop blue ocean strategies.</li><li>Companies must build execution into strategy to ensure successful implementation of blue ocean strategies.</li><li>Companies must continuously innovate and adapt to sustain high performance in blue oceans.</li></ul>

Blue Ocean Strategy 2

Why companies should focus on the big picture rather than just the numbers when developing blue ocean strategies. Companies should focus on creating customer value and building brand equity rather than just maximizing profits.

Focus on the Big Picture, Not the Numbers

The importance of getting the strategic sequence right when developing blue ocean strategies. Companies should first focus on creating customer value and then on capturing value.

Get the Strategic Sequence Right

How companies can reach beyond existing demand to create new market spaces. The three tiers of non-customers and provide examples of companies that have successfully reached beyond existing demand.

Reach Beyond Existing Demand

<ul><li>Companies can achieve high performance by creating new market spaces rather than fighting over existing market share.</li><li>Analytical tools and frameworks can help companies identify new market spaces and develop blue ocean strategies.</li><li>Companies can create new market spaces by challenging industry assumptions and redefining market boundaries.</li><li>Companies should focus on creating customer value and building brand equity rather than just maximizing profits.</li><li>Companies can create new market spaces by targeting non-customers and converting them into customers.</li></ul>

Blue Ocean Strategy 1

"Blue Ocean Strategy" presents a systematic approach to creating new market spaces that can lead to sustained high performance. 

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:<ul><li>A new preface by the authors: Help! My Ocean Is Turning Red</li><li>Updates on all cases and examples in the book, bringing their stories up to the present time</li><li>Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years</li></ul>A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

strategy

Strategy

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: •	A new preface by the authors: Help! My Ocean Is Turning Red •	Updates on all cases and examples in the book, bringing their stories up to the present time •	Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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