Purpose Communication - Deepstash
Purpose Communication

Purpose Communication

  • Once defined, purpose should be integrated internally through training, narratives, and leadership modeling.
  • Externally, communicating purpose through advertising, packaging and branding enhances consumer connections.
  • Strategies across the organization should reinforce purpose.

Hiring, training, products, partnerships, and incentives should activate purpose, not just talk about it. Otherwise, purpose rings hollow.

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mar_b

Technology helps but it doesn't solve everything. I want to understand my own body.

In Deep Purpose, Harvard Business School professor Ranjay Gulati examines how leaders and organizations can cultivate a deeper sense of purpose that drives meaningful growth. Through research and examples, he provides a framework for aligning company values with value creation.

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