48 Laws

“Communication usually fails, except by accident.”

Osmo Wiio, a Finnish journalist, also made other laws of communication, such as:

• “If a message can be understood in different ways, it will be understood in just that way which does the most harm.”...

Orderly chaos reveals how apparent randomness often contains deeper patterns operating at different scales. This principle demonstrates:

• The distinction between order and chaos depends on the observer's perspective
• Systems that appear random often contain mathe...

• The best deceptions are the ones that seem to give the other person a choice: Your victims feel they are in control, but are actually your puppets. Give people options that come out in your favor whichever one they choose.
• There is a saying: If you can get the bird to walk into the c...