“Our preferences and choices are based on how the options are framed rather than the options per se.”
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This book is based on a popular course in Yale University and is written by the professor.
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Relativity makes us evaluate options in comparison rather than absolute terms. This mental pattern:
Every choice we make is shaped by the way options are presented to us. In The Elements of Choice, Eric J. Johnson explores the science behind decision architecture how choices are framed, influenced, and sometimes even manipulated. He breaks down the subtle forces at play in everything from o...
It is the habit of making decisions based on how we feel rather than what we value.
It's when we use our emotions and feelings as evidence for what we should or shouldn’t do. Depression and procrastination are common results of this.
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