Incentives drive behavior in every aspect of life. Understanding these motivations helps explain why people do what they do, from committing crimes to donating to charity.
“People respond to incentives, although not necessarily in ways that are predictable.”
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Similar ideas to Incentives Are The Cornerstone of Modern Life
An incentive is simply a means of urging people to do more of a good thing and less of a bad thing.
There are three basic flavors of incentive:
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