As new opportunities emerge, many brands are chasing the "shiny object" instead of starting with a strategy. 

New media channels can present exciting opportunities but don't get caught chasing tactics -- chase your customer.

”Study carefully, before parting with thy treasure, each assurance that it may be safely reclaimed. Be not misled by thine own romantic desires to make wealth rapidly.”

“Usurious rates of return are deceitful sirens that sing but to lure the unwary upon the rocks of loss and re...

Most thoughts come and go because we don't give them any special attention. But some will attract our notice. These are our 'trigger thoughts'. If you pay enough attention to them, they can trigger bodily sensations and feelings.

A thought about an exciting upcoming event ...