BATMAN

One study manipulated what characters looked like and measured audience perceptions. They hoped to find out if simple differences in appearance would be enough for viewers to perceive a character as a hero or villain.

The findings indicate that we judge based on comparisons and not beca...

Morality matters. People tend to like the good guys and dislike the bad guys.

In a new study, researchers suggest that we don't need to see behavior to make a distinction between the hero and the villain.