Build Trust Through Authenticity 🛡️

• According to Simon Sinek, leaders inspire action with emotions and resonation. 
• Employees at Apple knew what they were trying to do, even if they were doing frontline at an apple store. 
• The key is to communicate the purpose, which leads to ‘ start with why. 

A top-notch product or extreme convenience can be an incentive in itself, but as markets get more crowded, it becomes harder to differentiate your offering from the competition. That's why a brand loyalty program is a great way to reel in customers and get them to stay.

A loyalty progr...

If there’s no trust within your hybrid team—both in leadership and in fellow team members—you can pretty much guarantee there’s going to be conflict. 

If you want to effectively manage conflict with your team, building trust is a must—and that means investing time in getting to know your te...