Negativity Is Contagious

We’re social creatures who get most of what we want in life—peace, love, and

understanding—from the group we gather around us. Our brains adjust

automatically to both harmony and disagreement. We’ve already talked about

how we unconsciously try to please others. Well, we also want to agree with

others. Research has proven that most humans value social conformity so much

that they’ll change their own responses—even their perceptions—to align with

the group, even when the group is blatantly wrong.