Your Feelings Are Still Valid

Even if someone else's sitation is objectively "worse" than yours, it doesn't mean that you are not experiencing very real, very valid emotions. 

You are allowed to feel upset when someone hurts you or disappointed when something doesn't work out the way that you wanted it to.

This is the one ‘intentional’ dead end your user might face – where someone has a situation that simply doesn’t fit your service. For example, someone lives too far away for you to deliver to them, or doesn’t meet the criteria your service has set out for another reason.

Although your servi...

Just because something feels good doesn’t mean it is good. Just because something feels bad doesn’t mean it is bad. Emotions are merely signposts, suggestions that our neurobiology gives us, not commandments. Therefore, we shouldn’t always trust our own emotions. In fact, I believe we should make...