What does “the best” really mean?*
The best moment. The best kiss. The best sex.
But what makes something “the best”?
And why should the other person believe it?
I’m a naturally curious person, so when someone throws around phrases like that, I always wonder: What’s the benchmark? What makes this stand above everything else?
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Customer Quality Management | Organisational Coaching | Quality & Leadership Writer I help quality teams and leaders bridge the gap between process excellence and people potential.
Questioning the labels that define us.
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