CH. 11: The 12 Week Year in Action

Planning for a year leads to a lax attitude throughout the start of the year, leading to a burst of frantic activity as the end of the year approaches. Forget about your annual plan and accomplish the same goals in just 12 weeks.

• When you have just 12 weeks to reach your g...

Find the action is important because if you already knew what action to do, you would already be productive.

There is productive action out there but it has to be discovered and this requires the willingness and the commitment on your part to find it.

Any trigger, be it a text message notification or an emotion, prompts a user to take some action, like opening the app or clicking a button.

This simple action can be internalized and make the users click on the app icon to open it even if there isn’t any new message.