Step 3: Clarify Purpose – Connect to Why

Source: Start With Why – Simon Sinek

Tip: People don’t get tired of work—they get tired of meaningless work.

How-To:

In the next team huddle, say:

“Let’s revisit why we do this. It’s not about just selling—it’s about helping people get better service, better signal, better life. That’s the goal.”

Ask them: “What’s the best moment you’ve had with a customer?”

Collect and share these stories weekly—it reconnects them emotionally.