Know the environment well and use it to your advantage. Favorable terrain can strengthen your position and weaken the enemy’s.

9. Control the Terrain

Wise commanders avoid wasting their forces and energy on unnecessary battles or overly risky decisions.

10. Preserve Your Resources

Identify vulnerable points in your opponent's strategy or resources and direct your efforts there for maximum effect.

6. Exploit Your Enemy’s Weakness

Success comes to those who plan carefully and consider all possible outcomes before acting. Preparation reduces risks and increases chances of victory.

3. Prepare and Plan Meticulously

Flexibility is key. The ability to quickly adjust tactics based on new information or changing situations keeps you ahead of your opponent.

4. Adapt to Changing Circumstances

By creating ambiguity and misleading your opponent, you gain an advantage and can control the battlefield without direct confrontation.

5. Use Deception to Confuse the Enemy

All warfare is based on deception.

Understanding your strengths and weaknesses, and those of your opponent, is essential to victory. If you know both well, you won't fear the outcome of many battles.

1. Know Yourself and Your Enemy

A confident leader inspires loyalty and strength within their group, which is vital to overcoming challenges and adversity.

8. Maintain Strong Leadership and Morale

Acting swiftly and unexpectedly keeps your enemy off balance, allowing you to dictate the pace of engagement.

7. Speed and Surprise are Powerful Tools

The highest form of strategy is to win without engaging in battle by outsmarting your opponent and avoiding unnecessary conflict.

2. The Best Victory is to Win Without Fighting

Insights from Sun Tzu’s ancient strategy guide, explained simply for modern understanding.

"There's not a dated maxim or vague prescription in it." — Newsweek Regarded as the world's oldest military treatise, this compact volume has instructed officers and tacticians for more than 2,000 years. From its origins in China, The Art of War traveled the world to inform the strategies of Napoleon and World War II generals. More recently, it has taken on a new life as a guide to competing successfully in business, law, and sports. All of The Art of War's concepts retain their value to modern readers, from the prudence of circumventing a strong opponent and taking advantage of a weak one to the wisdom of preparedness and flexibility. Other topics include strategy, tactics, maneuvering, communications, the treatment of soldiers, and the worth of well-trained officers. History enthusiasts, business thought leaders, and anyone intrigued by competition and rivalry will appreciate this elegant edition of the classic work.

Understand yourself and those around you.

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Sun Tzu (孫子; pinyin: Sūnzǐ) is a honorific title bestowed upon Sūn Wu (孫武 c. 544-496 BC), the author of The Art of War (孫子兵法), an immensely influential ancient Chinese book on military strategy. Sun Tzu believed in the use of the military sciences to effect outcomes that would result in peace.In the author's name, Sūn Wu, the character wu, meaning "military", is the same as the character in wu shu, or martial art. Sun Wu also has a courtesy name, Chang Qing (Cháng Qīng).

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