Don't start with Why
Simon Sinek is a famous business speaker who emphatically repeats “People don’t buy what you do. They buy why you do it.” This is very seductive because your organization can change its “why” after a one-day offsite. Changing what you sell and whom you sell to is a lot harder.
In practice “starting with why” looks like revisionist history than deliberate strategy. It is made to sound good and it ignores the real whys:
- Jobs
- Creates wealth
- Drive the economy forward
- A good life for shareholders and their family etc..
No fancy words needed. The most noble purpose of your business is to make a profit.
25
116 reads
CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
A very short book. Some ideas in the beginning were pretty cool. The tactics were super basic.
“
Similar ideas to Don't start with Why
1. Go back to 'WHY'
As Simon Sinek says, it starts with ‘why .’ Occasionally, we start with one vision in mind and end up moving so far away from why we started a business, job or relationship in the first place that we end up lost and questioning our decisions and actions.
Maybe you can’t remember t...
Why the smallest viable market?
Think about it like this.
You don't run ads to sell floaties to a drowning man. You be there to give it.
However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties.
If someone has a real ...
When and how to apply Aikido
The Aikido pattern is very seductive, but it requires a lot of courage. If you want to use your competitors’ strengths to turn the business upside down, you really need to think outside the box. This pattern can work in any industry.
You mu...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates