a wonderful interface solving the wrong problem will fail.

Jakob Nielsen

You have to immerse yourself in the problem

Steve Eppinger 

<ol><li>Practicing Empathy</li><li>Observation</li><li> Interviewing</li></ol>

Start to Gather Insights 

<ol><li>Iterate - Measure - Learn </li><li>Learn About Unmet Needs</li></ol>

Build Scrappy Prototypes 

<ol><li>Feasible</li><li>Viable</li><li>Desirable </li></ol>

Key Questions 

<ol><li>Empathy </li><li>Define </li><li>Ideate </li><li>Prototype </li><li>Test and Implement </li></ol>

5 Stages of Design Think

When faced with how to improv retention ratesHow can we make a better employee experience? ReFocus

Turn Problems into Questions

<ol><li>Customer Unmet Needs </li><li>Diverse Voices in solution </li><li>Lower risks and costs </li><li>Easier to kill the creative ideas than to kill the incremental ones.</li><li>Employee buy-in.</li></ol>

Challenges of Innovation 

<ol><li>Past, Present, and Future</li><li>Three Types of Research</li><li>generative : Find the New; Needs </li><li>evaluative : Feedback; iterate Forward </li><li>validating : Current happening</li></ol>

Research 

<ol><li>Allow users to Drive Experience </li><li>Agile - Lean - Iterative - MVP </li></ol>

Test / Implement 

<ol><li>Start to Gather Insights</li><li>Build Scrappy Prototypes </li><li>Turn Problems into Questions </li><li>Research to Understand </li></ol>

How to Get Started 

<ol><li>Suspend Judgment</li><li>Creative Crazy </li><li>Recombine Remix </li><li>Different people </li></ol>

Ideate 

<ol><li>User / Human Centered : </li><li>Flexibility : Embrace Change : Perpetual Beta </li><li>Creative Energies: Propel Innovation </li><li>Doing Centric</li></ol>

4 Principles of Design Thinking 

<ol><li>What your users do, say, think, and feel.</li><li>What are their Outcome Expectations </li><li>‘what motivates or discourages users?’ </li><li>‘where do they experience frustration?’ </li></ol>

Empathize 

Suspend judgment <ol><li>Go Wild! </li><li>Up Creativity Before Down Selection </li><li>Avoid Local optimas and Sequence Time Bias </li><li>Prototype Test Refine </li><li>Iteration </li><li>Fail Fast Learn Faster </li><li>Implement</li></ol>

Design Think Foundations 

<ol><li>JTBD: jobs to be done </li><li>needs; unmet Needs >> Opportunities </li><li>common patterns Across Users </li></ol>

Define 

If you have always done it that way, it is probably wrong.

Charles Kettering

Edward De Bono Great Book for Ideation challenging assumptions

Lateral Thinking 

<ol><li>What are the components to the solution</li><li>Tactile / Modules / MVP </li></ol>

Prototype

Google method to generate and scale ideas<ol><li>Experiment </li><li>Measure / Learn </li><li>Share </li><li>Scale </li></ol>

Doing Centricity 

Design thinking is a process for creative problem solving. You’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable. It allows those who aren't trained as designers to use creative tools to address challenges.

Charles Kettering

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CHARLES KETTERING

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