Design Thinking for PMs: 3 Lessons From Apple and Google

Habits are gradually formed by doing the same things over and over. It helps us overcome life's daily annoyances and helps us to get better at things, for example, driving. Without them, we would have to think about every little detail of our daily lives.

A product design team has to notice all the annoying details about daily life and design solutions that address the problem.

In Apple’s product design teams, they practice ‘staying beginners,’ where they are encouraged to see their products through a new point of view.

• Look broader: Look at all the steps before and after the problem you’re trying to solve. Are there any steps you can reduce?
• Look closer: The smallest details can make all the difference to a user’s experience.
• Look younger: Sometimes, children ask the smartest questions and notice things that adults don’t. For example, “Why doesn’t the phone tell us who rang?”