IoT can be simply defined as a continuous feedback loop of Things -> Insights -> Actions. Though this in itself seems perfectly simple, it is indeed a complex digital loop. A digital loop that involves a lot of players together:

What is IoT?

<ol><li>Connect & Monitor — Ability to gain real-time insights and improve business processes.</li><li>Analyze & Improve — Optimize usage of assets and/or deliver better products to customers.</li><li>Transform & Expand — Develop new business opportunities, increase profitability, create more compelling business models.</li></ol>

3 stages in the IoT customer journey

<ol><li>It is mostly a B2B story.</li><li>Despite the buzz, it is still early in the market.</li><li>We are going down the hypercycle.</li><li>Cloud-edge computing is emerging as the new computing model</li><li>Machines will have digital twins that can track past, understand the present and predict the future.</li></ol>

5 thoughts on the future of IoT

<img alt="Carlos G de Villaumbrosia" src="https://miro.medium.com/max/500/1*ZIKfIeS-bSJ0I6G4QNKbCw@2x" width="48" height="48">Internet of Things (IoT) is rapidly transforming how we live every day. However, the technology is still fragile and incredibly complex, owing to the interconnection of different products and inter-woven data transfer.It’s still a new concept that is not openly accepted by many industries. In this state, it is often challenging for PMs to bring in a ‘yes’ and convince the customers. In his talk, Hector Garcia Tellado gives us an insight into what it’s like to be an IoT Product Manager.<h2 data-selectable-paragraph="" dir="ltr">Meet Hector García Tellado</h2><a href="https://www.linkedin.com/in/hectorgarciatellado/" rel="noopener ugc nofollow" dir="ltr">Hector García Tellado</a> is a Principal Group Product Manager at Microsoft currently leading a team of Technical Product Managers and working on Microsoft Dynamics 365.<figure><img alt="Hector Garcia Tellado" src="https://miro.medium.com/max/500/0*Bt8B69Ouo_kjQspz.png" width="500" height="514"></figure><h2 data-selectable-paragraph="">Life of an IoT Product Manager</h2><h2 data-selectable-paragraph="">The PM Infinite Loop</h2>Working in IoT is not drastically different to other types of PM. The day-to-day life of an IoT Product Manager at Microsoft follows something called The PM Infinite Loop:<UL><LI>Research</LI><LI>Write</LI><LI>Design</LI><LI>Launch</LI><LI>Evangelize</LI><LI>Test</LI><LI>Repeat.</LI></UL>A PM need not be always technical, as many of the roles of PM include making strategies and planning the product which is non-technical.You might also be interested in: <a href="https://www.productschool.com/blog/product-management-2/career-path/iot-product-management-with-techproductmanagement-founder/?utm_source=medium&amp;utm_medium=medium&amp;utm_campaign=WeeklyArticles" rel="noopener ugc nofollow" dir="ltr">IoT Product Management with TechProductManagement Founder</a><h2 data-selectable-paragraph="">A simple career framework: scope vs ambiguity.</h2><figure><img alt="Career framework diagram" src="https://miro.medium.com/max/500/0*YLVbg3kAl-j" width="638" height="359"></figure>When you start your career as a PM, your scope is small and so is ambiguity. With time, both scope and ambiguity grow. Sometimes, it is just the ambiguity that grows. So, it is ultimately an adventure that you choose for yourself.<h2 data-selectable-paragraph="">Some lessons have to be learned the hard way</h2><OL><LI>Innovation requires discipline.</LI><LI>Failure is good, resist the urge to look good (Corollary: find a manager that buys into it).</LI><LI>If you don’t like V.U.C.A….don’t be a PM! (V= Volatile U= Uncertain C= Chaotic A= Ambiguous).</LI><LI>Focus on the why, not on how?</LI><LI>Understand your ecosystem and use it to your advantage.</LI></OL><h2 data-selectable-paragraph="">What is IoT? Where are we now?</h2>IoT can be simply defined as a continuous feedback loop of Things -&gt; Insights -&gt; Actions. Though this in itself seems perfectly simple, it is indeed a complex digital loop. A digital loop that involves a lot of players together:<figure><img alt="" src="https://miro.medium.com/max/500/0*wJ_RDyWXfcb" width="638" height="359"></figure><h2 data-selectable-paragraph="">3 stages in the IoT customer journey</h2><OL><LI>Connect &amp; Monitor — Ability to gain real-time insights and improve business processes.</LI><LI>Analyze &amp; Improve — Optimize usage of assets and/or deliver better products to customers.</LI><LI>Transform &amp; Expand — Develop new business opportunities, increase profitability, create more compelling business models.</LI></OL><h2 data-selectable-paragraph="">Customer problems</h2>Let us understand customer problems with a case study of Tork &amp; Essity, a bathroom dispensers manufacturing company.<h2 data-selectable-paragraph="">The problems include:</h2><OL><LI><a href="https://www.productschool.com/blog/product-management-2/understanding-product-market-fit/?utm_source=medium&amp;utm_medium=medium&amp;utm_campaign=WeeklyArticles" rel="noopener ugc nofollow" dir="ltr">High competition</a> &amp; low margins</LI><LI>Under- and over-cleaning</LI><LI>Customer churn frequency</LI><LI>Staff turnover &amp; absenteeism</LI></OL><h2 data-selectable-paragraph="" dir="ltr">Solution:</h2>The company started using smart sensors in all bathrooms, which would fetch status &amp; data from every operation that happened, for instance, visitor traffic, refill time, etc. This helped in optimizing resource utilization &amp; improved efficiency by many folds. The outcome was surprising and above the rank. This use case could convince the business owners to invest in the life changing role of IoT, to tackle the simplest everyday problems.<h2 data-selectable-paragraph="">5 thoughts on the future of IoT</h2><OL><LI>It is mostly a B2B story.</LI><LI>Despite the buzz, it is still early in the market.</LI><LI>We are going down the hypercycle.</LI><LI>Cloud-edge computing is emerging as the new computing model</LI><LI>Machines will have digital twins that can track past, understand the present and predict the future.</LI></OL>I’m Carlos González, CEO at Product School, and I enjoy sharing weekly tips for Product leaders!Are you interested in Product Management? Check out <a href="https://www.productschool.com/product-management-certification/?utm_source=medium&amp;utm_medium=medium&amp;utm_campaign=WeeklyArticles" rel="noopener ugc nofollow" dir="ltr">our certifications here</a>. Looking for a good read? Because we’ve launched “<a href="https://www.productschool.com/ship-it-book/?utm_source=medium&amp;utm_medium=medium&amp;utm_campaign=WeeklyArticles" rel="noopener ugc nofollow" dir="ltr">Ship It</a>” as a free resource.This article was also published on <a href="https://www.productschool.com/blog/?utm_source=medium&amp;utm_medium=medium&amp;utm_campaign=WeeklyArticles" rel="noopener ugc nofollow" dir="ltr">The Product Management Blog</a>.

Internet of Things (IoT) is rapidly transforming how we live every day. However, the technology is still fragile and incredibly complex, owing to the interconnection of different products and…

career

Career

product

Product & Design

Internet of Things (IoT) is rapidly transforming how we live every day. However, the technology is still fragile and incredibly complex, owing to the interconnection of different products and inter-woven data transfer.

It’s still a new concept that is not openly accepted by many industries. In this state, it is often challenging for PMs to bring in a ‘yes’ and convince the customers. In his talk, Hector Garcia Tellado gives us an insight into what it’s like to be an IoT Product Manager.

<a href="https://www.linkedin.com/in/hectorgarciatellado/">Hector García Tellado </a>is a Principal Group Product Manager at Microsoft currently leading a team of Technical Product Managers and working on Microsoft Dynamics 365.

Working in IoT is not drastically different to other types of PM. The day-to-day life of an IoT Product Manager at Microsoft follows something called The PM Infinite Loop:

<ul><li>Research </li><li>Write </li><li>Design </li><li>Launch </li><li>Evangelize </li><li>Test </li><li>Repeat. </li> </ul>

A PM need not be always technical, as many of the roles of PM include making strategies and planning the product which is non-technical.

You might also be interested in: <a href="https://www.productschool.com/blog/product-management-2/career-path/iot-product-management-with-techproductmanagement-founder/?utm_source=medium&utm_medium=medium&utm_campaign=WeeklyArticles">IoT Product Management with TechProductManagement Founder </a>

A simple career framework: scope vs ambiguity.

When you start your career as a PM, your scope is small and so is ambiguity. With time, both scope and ambiguity grow. Sometimes, it is just the ambiguity that grows. So, it is ultimately an adventure that you choose for yourself.

Some lessons have to be learned the hard way

<ol><li>Innovation requires discipline. </li><li>Failure is good, resist the urge to look good (Corollary: find a manager that buys into it). </li><li>If you don’t like V.U.C.A ….don’t be a PM! (V= Volatile U= Uncertain C= Chaotic A= Ambiguous) . </li><li>Focus on the why, not on how? </li><li>Understand your ecosystem and use it to your advantage. </li> </ol>

IoT can be simply defined as a continuous feedback loop of Things -> Insights -> Actions . Though this in itself seems perfectly simple, it is indeed a complex digital loop. A digital loop that involves a lot of players together:

<ol><li>Connect & Monitor — Ability to gain real-time insights and improve business processes. </li><li>Analyze & Improve — Optimize usage of assets and/or deliver better products to customers. </li><li>Transform & Expand — Develop new business opportunities, increase profitability, create more compelling business models. </li> </ol>

Let us understand customer problems with a case study of Tork & Essity, a bathroom dispensers manufacturing company.

<ol><li><a href="https://www.productschool.com/blog/product-management-2/understanding-product-market-fit/?utm_source=medium&utm_medium=medium&utm_campaign=WeeklyArticles">High competition </a>& low margins </li><li>Under- and over-cleaning </li><li>Customer churn frequency </li><li>Staff turnover & absenteeism </li> </ol>

The company started using smart sensors in all bathrooms, which would fetch status & data from every operation that happened, for instance, visitor traffic, refill time, etc. This helped in optimizing resource utilization & improved efficiency by many folds. The outcome was surprising and above the rank. This use case could convince the business owners to invest in the life changing role of IoT, to tackle the simplest everyday problems.

<ol><li>It is mostly a B2B story. </li><li>Despite the buzz, it is still early in the market. </li><li>We are going down the hypercycle. </li><li>Cloud-edge computing is emerging as the new computing model </li><li>Machines will have digital twins that can track past, understand the present and predict the future. </li> </ol>

I’m Carlos González, CEO at Product School, and I enjoy sharing weekly tips for Product leaders!

Are you interested in Product Management? Check out <a href="https://www.productschool.com/product-management-certification/?utm_source=medium&utm_medium=medium&utm_campaign=WeeklyArticles">our certifications here </a>. Looking for a good read? Because we’ve launched “<a href="https://www.productschool.com/ship-it-book/?utm_source=medium&utm_medium=medium&utm_campaign=WeeklyArticles">Ship It </a>” as a free resource.

This article was also published on <a href="https://www.productschool.com/blog/?utm_source=medium&utm_medium=medium&utm_campaign=WeeklyArticles">The Product Management Blog </a>.

Being an Internet of Things PM by Microsoft Product Manager

What is IoT?

3 stages in the IoT customer journey

5 thoughts on the future of IoT

Nathaniel Yu's ideas are part of this journey:

Related collections

Similar ideas