Maksym Turzanski's Key Ideas from Getting to Yes
by Roger Fisher, William L. Ury, Bruce Patton

Most negotiations aren’t win-lose—they can be win-win.

✔️ Brainstorm multiple solutions before deciding.

✔️ Encourage collaborative problem-solving.

✔️ Expand the pie before dividing it.

💡 Collaboration creates more value than competition.

Avoid power struggles by referring to standards everyone agrees on.

✅ Base decisions on facts, data, or precedent.

✅ Use independent benchmarks (market value, expert opinion, laws).

✅ This approach builds fairness and trust on both sides.

💡 Fair standards reduce emotional conflict.

Getting to Yes provides a proven framework for reaching agreements without confrontation. Get your copy here and master the art of principled negotiation today.

Your BATNA (Best Alternative to a Negotiated Agreement) is your source of power.

✔️ The better your alternative, the stronger your position.

✔️ Always know your backup plan before entering a negotiation.

✔️ Strengthen your BATNA while negotiating—it increases confidence.

💡 A strong BATNA protects you from bad deals.

✔️ Build trust and cooperation, not resistance.

✔️ Be assertive about your needs but empathetic to theirs.

✔️ Treat negotiation as a mutual problem-solving exercise, not a battle.

💡 Kindness and strength can go hand in hand.

People listen better when they feel heard first.

✔️ Practice active listening—repeat and clarify what the other person says.

✔️ Validate their concerns without agreeing blindly.

✔️ Listening builds understanding and lowers tension.

💡 Listening earns trust and opens minds.

Manipulation and threats lead to resentment and unstable deals.

✔️ Stay focused on logic, fairness, and shared goals.

✔️ Use persuasion, not coercion.

✔️ Build agreements that are sustainable and beneficial for all parties.

💡 Integrity builds better deals and better relationships.

Not all agreements are worth making.

✔️ If the deal is worse than your BATNA, walk away.

✔️ Don’t negotiate out of fear or desperation.

✔️ Walking away respectfully can lead to better terms later.

💡 Sometimes, your best decision is “no.”

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By applying the principles of Getting to Yes, you will:

✅ Approach negotiation with clarity, calm, and collaboration.

✅ Focus on interests, not ego or position.

✅ Create win-win outcomes through smart problem solving.

✅ Use facts, fairness, and empathy to reach lasting agreements.

✅ Strengthen your confidence by knowing your best alternative.

💡 Negotiation isn’t about beating others—it’s about solving problems together.