The Dip by Seth Godin

• The Dip filters out the average, leaving only the best.

• Mastery requires pushing through discomfort when others quit.

• Short-term pain is the price of long-term success.

sos

✅ Embrace the Dip as a signal of high potential.

✅ Double down when others quit—this is where the best emerge.

✅ Track measurable progress to ensure you’re improving.

• Trying to be good at everything leads to mediocrity.

• The best rewards go to category leaders (e.g., Google, Apple).

• Specialization > Diversification.

sos

✅ Focus on one area where you can be the best.

✅ Stop spreading energy across low-impact pursuits.

✅ Identify your niche and dominate it.

• The world rewards scarcity and excellence.

• People seek the best, not the second-best.

• “Best in the world” means best for your target audience.

sos

✅ Define what “best in the world” means in your field.

✅ Create a strategy to rise above competitors.

✅ Get obsessed with continuous improvement.

• If effort isn’t leading to improvement, it’s time to quit.

• Stubbornness isn’t the same as smart persistence.

• If the Dip won’t lead to extraordinary results, walk away.

sos

✅ Identify stagnant projects—are they a Dip or a dead end?

✅ Ask: If I quit this, would my energy be better spent elsewhere?

✅ Cut non-essential commitments ruthlessly.

• Most people quit too soon—meaning less competition for those who persist.

• The Dip isn’t an obstacle; it’s a filter for the best.

• Endurance through the Dip = monopoly-like success.

sos

✅ View challenges as barriers that eliminate weaker competitors.

✅ Build resilience—expect the Dip and push through.

✅ Focus on the long-term rewards of mastery.

• Quit everything that doesn’t lead to exceptional success.

• Master what truly matters.

• The Dip isn’t the end—it’s the beginning of winning.