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Crypto Ad-mageddon: 4 Things You Need To Do Before The Next Ad Crackdown
Google began to apply a very strict interpretation of their "misleading content" policy (without any warning to advertisers!). This sudden change in policy earned many companies a harsh slap. Following the steps below, you can help Sidestep (or even avoid) ad suspensions when Google and Facebook strikes the next time. If you’re a financial or health publisher using Adwords, you’re probably aware that this slap seems to involve ad claims with a tone of "f
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Beyond Google And FB
Native ad networks are the best places to start running Crypto campaigns. If you want to scale, you need to think horizontally. If you have a successful Promo and you really want to scale, think horizontally. If you want to scale, you need to think beyond the reaches of Google and Facebook. If you want to scale, you need to think beyond the reaches of Google and Facebook. If you want to scale, you need to think beyond the reaches of Google and Facebook.
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The Slap To Advertisers
Google’s latest slap seems to involve ad claims with a tone of “fear” and “greed,” particularly with results claims (even with back up!). While the ad disapprovals are not entirely restricted to crypto-related campaigns, we suspect bitcoin and crypto-related ads have been the catalyst for this crackdown.
However, the crackdown is not limited to Google. Facebook also announced a blanket ban on bitcoin and cryptocurrency ads — a clear indication of how far-reaching General Data Protection Regulation (GDPR) can be.
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Ways To Diversify
An expansive approach to diversity grants us a larger level of protection against the shifting demands of advertising compliance.
Amp Up Your Channels
Benefit From Multiple Accounts
Get Creative With Creative
Covering All Your Bases
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Think horizontally
Rather than pushing all your ad spend and efforts into the same creative, come up with a new approach. An angle that winds up in the same place, but speaks to a new audience.
We love the “fear” and “greed” angles… but as you probably know, ad platforms take issue with them.
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