PLG operates on a compounding feedback loop:✔️ Sign-up → ✔️ Experience value quickly (Aha! Moment) → ✔️ Pay when ready (Value-Based Pricing) → ✔️ Share with others (Virality + Advocacy)﻿💡 Momentum builds when value is delivered before the paywall.

2. The Product-Led Growth Flywheel ⚙️

Focus on:✔️ Activation Rate – How quickly users reach value.✔️ Expansion Revenue – Growth from existing users.✔️ Time-to-First-Value – Reduce it.✔️ PQL to Paid Conversion – Refine it.💡 If you can measure it, you can improve it.

7. Metrics That Matter in a PLG World 📈

✅ PLG unites silos around a common truth: the user’s in-product experience.✅ Success = collaboration across onboarding, UX, pricing, and messaging.✅ Teams stop arguing over MQLs and start optimizing moments that matter.💡 When teams rally around the product, customers win—and so do you.

8. Align Product, Marketing, and Sales—Finally.

✔️ Build in features that demonstrate value fast—not just nice-to-haves.✔️ Empower users to explore and self-educate.✔️ Remove friction (no credit card? fine. freemium? yes).💡 If you build it right, they will stay, pay, and invite others.

4. Your Best Salesperson Is the Product Itself

✅ A user’s first experience is everything.✅ Shorten time-to-value. Make onboarding intuitive.✅ Focus on PQLs (Product-Qualified Leads)—users who actually use the product, not just fill a form.💡 If they aren’t activating, they aren’t converting.

3. Ditch the Demos. Drive Activation.

This isn’t just a growth hack—it’s a go-to-market revolution.👉 <a href="https://www.dpbolvw.net/click-101290670-11552245?url=https%3A%2F%2Fwww.booksamillion.com%2Fp%2FProduct-Led-Growth%2FBush-Wes%2F9781777119317">Buy the book here</a> and discover how to unlock unstoppable growth by letting your product lead the way.

6. Ready to Scale Smarter, Not Louder?

Visit my Linktree at <a href="https://linktr.ee/maxturzan">https://linktr.ee/maxturzan</a> for:📌 Access to my LinkedIn profile for insights on product strategy and digital growth.📌 Direct links to Books-A-Million, where you can explore and buy all the books I summarize.📢 Join the movement—build smarter, grow faster, lead better. 📈

9. Explore More Ideas on Scalable Growth and Strategic Execution 🚀

✅ Drop the overreliance on sales teams and lead qualification.✅ PLG companies scale with leaner teams and faster feedback loops.✅ Let usage data guide outreach—not assumptions.💡 Engagement beats intention every time.

5. Say Goodbye to Gated Growth

Traditional sales-led models are outdated. PLG flips the script:<ul><li class="ql-align-justify">The product becomes the primary driver of acquisition, retention, and expansion.</li><li class="ql-align-justify">Think Slack, Zoom, Dropbox—the user tries → loves → pays → spreads.</li><li class="ql-align-justify">It’s about building a product so good, it markets and sells itself.</li></ul>💡 Stop telling people how great your product is—show them.

1. What Is Product-Led Growth—and Why Does It Matter?

From Product-Led Growth, you’ll learn to:✅ Let your product guide users to value—before they pay.✅ Use data, not demos, to drive conversion.✅ Rethink funnels in favor of flywheels.✅ Empower teams to co-own growth through the product.✅ Build something people can’t help but use—and share.💡 Wes Bush doesn’t just teach growth—he reframes it for the modern era.

10. Summary – Growth Is No Longer a Pitch. It’s a Product.

Wes Bush reveals how to scale faster, lower customer acquisition costs, and build user obsession by putting your product front and center.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja"Why did I just blow $300K promoting a whitepaper?"That's the hard question I asked myself but couldn't answer--after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You'll find answers to all of these questions inside this book. In addition, I'll also show you: <ul> <li>How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours--and why you should do it (Ch. 10)</li> <li>Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8)</li> <li>Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9)</li> <li>What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process--in just 1 month (Ch. 12)</li> <li>How to stop paying customers from slipping away (Ch. 15)</li> <li>The 3 apocalyptic "tidal waves" that are coming for SaaS companies--and what you MUST do to survive them (Ch. 1)</li> <li>How to make free trial and freemium users hunger to upgrade to paid (Ch. 9)</li> <li>The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10)</li> <li>Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11)</li> <li>The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)</li> </ul> Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands--as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers. So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today. "This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud "A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge "This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

7. Metrics That Matter in a PLG World 📈

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