Maksym Turzanski's Key Ideas from Product-Led Growth: How to Build a Product That Sells Itself
by Bush Wes

✅ A user’s first experience is everything.

✅ Shorten time-to-value. Make onboarding intuitive.

✅ Focus on PQLs (Product-Qualified Leads)—users who actually use the product, not just fill a form.

💡 If they aren’t activating, they aren’t converting.

✔️ Build in features that demonstrate value fast—not just nice-to-haves.

✔️ Empower users to explore and self-educate.

✔️ Remove friction (no credit card? fine. freemium? yes).

💡 If you build it right, they will stay, pay, and invite others.

✅ Drop the overreliance on sales teams and lead qualification.

✅ PLG companies scale with leaner teams and faster feedback loops.

✅ Let usage data guide outreach—not assumptions.

💡 Engagement beats intention every time.

This isn’t just a growth hack—it’s a go-to-market revolution.

👉 Buy the book here and discover how to unlock unstoppable growth by letting your product lead the way.

Focus on:

✔️ Activation Rate – How quickly users reach value.

✔️ Expansion Revenue – Growth from existing users.

✔️ Time-to-First-Value – Reduce it.

✔️ PQL to Paid Conversion – Refine it.

💡 If you can measure it, you can improve it.

✅ PLG unites silos around a common truth: the user’s in-product experience.

✅ Success = collaboration across onboarding, UX, pricing, and messaging.

✅ Teams stop arguing over MQLs and start optimizing moments that matter.

💡 When teams rally around the product, customers win—and so do you.

Visit my Linktree at https://linktr.ee/maxturzan for:

📌 Access to my LinkedIn profile for insights on product strategy and digital growth.

📌 Direct links to Books-A-Million, where you can explore and buy all the books I summarize.

📢 Join the movement—build smarter, grow faster, lead better. 📈

From Product-Led Growth, you’ll learn to:

✅ Let your product guide users to value—before they pay.

✅ Use data, not demos, to drive conversion.

✅ Rethink funnels in favor of flywheels.

✅ Empower teams to co-own growth through the product.

✅ Build something people can’t help but use—and share.

💡 Wes Bush doesn’t just teach growth—he reframes it for the modern era.