<ul><li>Combine experience with enthusiasm to tell your story.</li><li>In exchange for the loss of naive enthusiasm, seasoned entrepreneurs gain skins that are thicker than steel, powerful enough to weather any storm or any situation.</li><li>The impact on the bottom line is transformative.</li><li>Nurture naivety and pursue idealism to create momentum.</li></ul>

Creating A Powerful narrative

<ul><li>Experience exchanges enthusiasm for measured action.</li><li>The older we get, the less willing we are to expend the energy to go through those periods.</li><li>Experience gives you the ability to seamlessly overcome obstacles and challenges, but it also makes you act more conservatively or become skeptical about what can and cannot work.</li></ul>

Enthusiasm Vs Experience

<ul><li>All businesses begin life with a vision that declares the world can be better in some way.</li><li>Experience has a way of making us lose sight of that power.</li><li>You must constantly remind yourself of the purpose that made you start the company in the first place.</li><li>People begin to get attracted to you because you operate from a place of passion.</li><li>You attract better customers because they buy into your vision and feel like they're a part of it.</li><li>Narrative is the most powerful form of long term connection.</li></ul>

Create a Manifesto and Your Company Becomes a Powerful Narrative

Combine experience with enthusiasm to tell your story

corporateculture

Corporate Culture

marketingandsales

Marketing & Sales

business

Business

How to Create a Powerful Narrative for Your Company

To succeed in presenting a business case  to the customer, you have to answer their primary question: “Why should I pay for that?”Salespeople use business cases to sell products.Employees use business cases to persuade their bosses to invest in equipment, hire more staff or provide more training.Job seekers effectively present a business case to potential employers. If you’re looking for a job, you are both the salesperson and the product.

Creating A Business Case

<ul><li>Business cases usually come in the form of a cost-benefit analysis</li><li>Calculate the total cost of owning and operating (TCO) of the solution you're proposing</li><li>On the other side, calculate the financial benefit you gain from owning/operating the solution</li><li>If the solution can help the company do things faster and more efficiently, then you can calculate how much money the product will save you</li></ul>

Building Your Business Case

<ul><li>Businesses regard investing large sums of money, be it in equipment, extra staff, or staff benefits, as a larger risk that needs to be justified with a bigger payoff.</li><li>Write a brief introduction, then in the second half write your recommendations and a very brief summary.</li></ul>

Presenting the Case

Look at advertisements for various products and services and ask:Would I buy it or not?If I buy this, how much does it cost in my local currency and how much would I benefit in local currency would I gain from not buying it?

Developing The Mindset

Try creating your own business cases. Start with a side-by-side table. Is there a real business case there?How would you describe the proposed investment in 100 words?Some of your figures will probably be estimates. What are they based on? How did you calculate them?  What’s the worst question your customer’s accountant could ask you? How would you answer that? Write that answer down in the extra information section.Now you have your business case written down. Is it short? Is it sharp? Is it convincing?Show it to a colleague for feedback.What did your colleague think of it?

Practice Makes Perfect!

The principle behind creating and presenting a business case is that you have to answer your customer’s question: “Why should I pay for that?” Your customer ultimately wants to know what's in it for them, and it's your job to answer that as effectively as possible.

“What’s In It For Me?” The 3-Stage Guide To Answering This Question

Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.

Building High-Performing Content Pillars

Pillar pages provide a substantive amount of information that can be divided into numerous formats such as ultimate guides, longreads, hub pages, & more. It is an opportunity to create a better user experience & be rewarded by search engines with high-level, authoritative content.The content pillar is the center of your content hub, where cluster pages are interlinked with the pillar. It can be dissected & repurposed into smaller pieces of content that you can promote to your audience - social media posts, emails, landing pages, gated content, or other channels where you market your brand.

What Are Content Pillars? What Is a Pillar Content Strategy?

Depending on your content marketing goals, there are three main types of pillar pages: the “Guide”, the “What Is”, and the “How-To.” We’ll look at examples of each type and see how they work.

What Are the Key Elements of Content Pillars? What Are the Examples?

For the “Guide” format, this webpage should provide an authoritative overview of the topic with various elements and pages that link to support it. The subtopics and supporting elements, whether they are blog posts, links to resources or products, related questions, FAQs, or videos are clustered around the pillar page’s main topic. Think of the pillar page as the “head” of your content marketing strategy, and cluster topics are the legs, arms, and torso that support your overall goal.

The Guide

Long-form blogs can be excellent candidates for the “What Is” pillar page that covers a subject in great depth. If the subject matter is complex enough, you can break down the themes or subtopics into chapters and segments.

The What Is

The How-To can be a powerful content asset for your brand, and an opportunity for you to position yourself as a subject matter expert. It can also be the ideal format if you’re targeting an audience with informational and transactional intents.

The How-To

As the great Sun Tzu famously said, “Tactics without strategy is the noise before defeat.” While we are not discussing the art of war here, the importance of strategic thinking in content creation is essential in achieving the desired outcome of any marketing effort. Content without structure and purpose will ultimately fail for your brand, your customers, and search engines.

How Do You Develop a Pillar Content Strategy for a Website? 

Identifying the core topic & keyword should both satisfy the user intent as much as it should attract search engine algorithms.Identify the primary keyword or topic, & make sure it’s substantial enough to build a hub around. Look at:<ul><li>Search volume</li><li>Competitiveness of the topic</li><li>Relevancy to the audience & the product offering</li><li>Potential of becoming evergreen content</li></ul>Analyze SubtopicsCome up with a list of subtopics to form the cluster pages & create the structure for the pillar page. The pillar page should touch base on all of these subtopics & link to the relevant articles uncovering them in detail.

1. Identify your core topic and keyword

Performing a content audit of the website will help determine whether you already have existing pages that could be modified, repurposed, & optimized for the pillar content strategy, & help identify whether you already have a candidate for a pillar page, or better yet—that you already have plenty of articles that could be restructured into a central pillar.By updating and optimizing your existing content, you can avoid the pitfalls of cannibalization or duplicate content on your website.The audit process allows you to re-evaluate your internal linking structure.

2. Audit the Existing Content on Your Website

If you’ve identified a topic that you want to become an authority on, chances are you have competition vying for the same space. Next, you’ll want to do competitive content analysis on what their content marketing looks like to identify gaps, opportunities, & other areas for pillar content.One of the best ways to leapfrog the competition in search is to find areas where you can improve what’s already existing & build a more authoritative guide. By analyzing the subtopics covered by your competitors & finding content gaps, you’ll be able to build a better content pillar.

3. Take a Look at the Competition

Map out the Structure of Your Pillar PageThe next step is to collect all possible questions your pillar page will strive to answer and use them to design the structure of the article.

4. Create Your Content Pillar

Interlinking your cluster content to your pillar page is an essential part of the information architecture. If you want your pillar content to rank, you’ll need to optimize your links (both internal and backlinks from external sources) to start getting traction.Remember that the pillar page is the hub where the user can get access to all the information they’re seeking all in one place. Additionally, since you want to promote your pillar content as an authoritative resource, you’ll want to have a strategy for acquiring backlinks from high-quality sources, too.

5. Interlink, Promote, and Distribute Your Pillar Content

Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.

Explore this guide to learn what are content pillars, how to successfully build them in your company, and what are some of the best industry examples.

Building High-Performing Content Pillars: Your Ultimate Guide

Small businesses can compete with large corporate companies by offering a superior service or product at the right price. Entering a saturated market means the company must innovate to set itself apart from the competition.

Competing with large companies

Name recognition can allow a company to automatically be viewed legitimately by most industries. A well-known name like Elon Musk backing a company or product can help it succeed.

Industry leaders can help

<ul><li>Content will always allow a company entering a competitive market to thrive.</li><li>Podcasting is another great way to generate in-depth content at a low price.</li><li>Social media keeps content in front of the eyes of potential customers.</li><li>Search engine rankings help drive daily leads for businesses.</li></ul>

Digital marketing is imperative

<ul><li>Offer additional services when compared to other competitors. Consumers are willing to pay more for all-inclusive services that provide convenience.</li><li>New products should be high-quality. A test run of products before a full launch can be helpful.</li><li>Investing in market research is vital when releasing a new product.</li></ul>

Offering varied services/products

Remote work is a very attractive form of work for most professionals. Perks attract top talent, and the ability to work from anywhere in the world from home is the ultimate perk.

Finding top talent in the industry

Entering a saturated market can be challenging, but specific tactics allow for success. 

Discover the world of business and economics.

economics

Economics

Entering Into a Saturated Market? You Can Still Succeed!

To be a strong content creator and attract companies and corporations to sponsor you or sign brand partnerships with you, you must first identify your audience and determine what content they want from you. This allows you to learn the best content to publish for your audience in order to enhance engagement, follower count, and trust. In this article, I'll provide you some helpful hints on how to generate money as a content creator.

How To Make Money as A Content Creator

Every day, more people watch videos on their mobile devices, making it critical for content creators to provide high-quality, HD videos. Paying attention to your content creation process and ensuring your audience's watching experience is of high quality from start to end can ensure that you not only generate money as a content creator, but also retain viewers.

Create High-Quality, Eye-Catching Content

A website is one of the platforms that will enable you to establish a following, collect data from them, and generate money from them by selling your services or charging them for access to your premium material. To increase your chances of success, combine content creation with affiliate marketing; you may join affiliate networks such as ClickBank, ShareASale, Impact, or CJ Affiliate.

Create Your Own Website

Influencer marketing is a sort of social media marketing in which influencers endorse businesses and goods to their audience in order to entice them to take a certain action. Brands will contact you with an offer to promote their goods to your audience if you create a following on social media and become an influencer in your industry. You may charge them according to your conditions.

Influencer Marketing

If you like assisting others with your content creation skills but do not want to build a course, you may start a consulting business based on your specialization and charge individuals who sign up for your consulting services. This will take time, but it will be well worth it since you will be charging your clients by the hour.

Consulting

Many companies are competing for the attention of your target market. The fact that you have a huge and active following makes this even more crucial. Brands are aware that you, as a content creator, have a more dedicated audience who are prepared to jump on any things you promote, therefore they will generate more sales once they harness your influence. Read full article using the Url above.

Consider brand sponsorships.

Helping all content creators to make money 

Are you looking for ways to make money as a content creator?

How To Make Money as A Content Creator - Kelvinaryee.com

In 2021 alone, the volume sale of NFTs was $14 billion, making it a breakthrough year for the NFT market.Also, according to figures provided by NonFungible.com, last week alone, NFT transactions were worth $512 million.Moving on, here are the some useful marketing strategies that will make your NFT project successful in 2022.

NFT marketing Strategies 2022

According to stats rom smart insights, 57% of the global population use social media. In addition, the average daily use is 2 hours 30 minutes.Such stats show how crucial it is to use social media to promote NFT projects or arts.You just need to get the right users and show your work to get advantage . So plan your content carefully to get the most from it.

1. Social Media 

Thi platform is an excellent place to publish updates or news about your project for your current or potential investors.You can publish things like offers, drops, or collaborations. I mean, there’s no end to what you can post there.To boost your engagement:<ul><li>Use relevant tags. For example, #NFT or #NFTCommunity.</li><li>Like, repost, or comment on Tweets that are relevant to your NFT project.</li></ul>

-Twitter 

These two platforms enable crypto or NFT developers to create communities.And unlike other platforms, Discord and Telegram offer lengthy discussions instead of the usual news or updates. You can promote your project on Discord through live streams or requesting feedback from your community.

-Discord 

Doing interviews with NFT influencers is a great way to spread the word about your project. The interviews can be in a Q&A or ask me anything (AMA). It's basically getting the audience

2. Interviews 

Well, celebrities are influencers too. Their following guarantees you exposure to a broader market. That is, a market consisting of people from different economic classes.InBetweeners NFT project is a perfect example. They collaborated with Justin Bieber. This collaboration helped them to leverage his 114.2 million followers on Twitter.And as we speak, their final sale has sold out.Giving celebrities exclusive merchandise or a percentage of your revenue is one of the best ways to approach them for a collaboration

3. Collaborating with Celebrities

Listing your art or collections on popular marketplaces is an excellent way to boost sales.You can list them in popular NFT marketplaces like:<ul><li>OpenSea</li><li>SuperRare</li><li>Megiceden</li><li>Solanart</li><li>Foundation</li><li>Rarible</li></ul>

4. NFT Marketplaces

It’s a calendar for NFT events. It covers; NFT drops and exciting events across different industries.You can submit your drop on nftcalendar.io

5. NFT Calendar

Here, you can take advantage of the growing popularity of Metaverse to promote your NFT project.Cryptovoxels and Decentraland are some of the best crypto spaces at the moment.To add to that, collectors on those crypto spaces:<ul><li>Showcase their NFT collections</li><li>Socialize</li><li>Create virtual venues</li><li>Assemble for exhibitions</li></ul>

6. Crypto Spaces

A website makes it easier for potential clients searching for the latest NFT arts or projects through search engines to find your project.A website acts as an attraction point to potential buyers or a place for them to learn or know more about your project.

7. Website 

When people feel they are part of your NFT project, it establishes a great rapport between you and them. So, whichever marketing strategies you deploy, remember engagement comes first!

Conclusion 

Marketing NFTs isn’t a walk in the park, especially if it’s a new project.

crypto

Cryptocurrency

NFT Marketing Strategies 

<ul><li>30' of meditation</li><li>30' cardio</li><li>shower with cold ending</li></ul>Doing exercises in the first morning hours is most beneficial for your brain.

Wendy Suzuky's morning routine:

Giving your hippocampus a boost by growing new cells.Giving your brain a bath of good chemicals and growth factors: dopamine, serotonin, adrenaline.Even a 10 minute walk will improve your mood.Repetition is important: exercising daily improves neuro plasticity.The more you exercise, the more you're motivated to exercise.

What happens in your brain when you exercise?

Interesting talk about how regular morning cardio exercises can improve your brain. It all starts with that one hour in the morning. Doing early work-outs is the most beneficial to your brain: brings clarity, better mood and resilience when problem solving.

personaldevelopment

Personal Development

moneyandinvestments

Money & Investments

health

Health

communication

Communication

Huberman Lab | Podcast on Spotify

Social media is now part of everyday life with over 4.4 billion expected users by 2025. As such, it’s a no-brainer that brands use it to communicate with their customers.However, just as it’s crucial to practice proper etiquette when conversing in-person, you also need to do the same online.Poor social media etiquette can lead to terrible consequences for an erring company. For example, in 2018, Snapchat lost an estimated $800 million after making a post that seemed to trivialize domestic violence.

Social Media Etiquette

Here are some benefits of practising proper social media etiquette:<ul><li>It makes your brand empathetic.</li><li>It helps you recover from fails.</li><li>It makes your social media campaigns more productive.</li><li>It helps you focus on what’s important.</li><li>It keeps you on the good side of the law.</li><li>It keeps you top-of-mind.</li></ul>

The Benefits of Social Media Etiquette

Your core values should resonate in your content. So if one core value is respect, you’d want to keep sassy comments out of your social media.On the other hand, if your brand is big on humor, then snarky comments would be on-brand.

Do's Of Social Media Etiquette: Stick to your Core Values

79% of customers expect a response in the first 24 hours of reaching out to your brand on social media.So, DO respond as soon as possible. Responding quickly to positive feedback reinforces a customer’s liking of your brand.Slow response, especially to complaints, makes customers feel like they’re left on read—and we all know how that feels.Nike Support (@NikeSupport) replies to customers every few minutes, which is probably one reason why people love them on social media.

Respond Quickly

If people come to your page and see an incomplete profile, it gives the wrong impression and they’ll feel you’re not serious enough about engaging with them.So, complete your profile and include useful information, for example, contact information when appropriate.Glossier’s Instagram profile, for example, contains information you need to know about it and includes its website where you can get more information.

Complete Your Social Page Profile

Hashtags can boost engagement, but too many hashtags on a post can make you look unprofessional and annoying.Displaying good social media etiquette will require you to use only hashtags that are relevant to the post.Coca-Cola’s branded #ShareACoke hashtag is an excellent example of a brand that used hashtags well.

Use Hashtags Correctly

While your audience and industry should be factored in, a good rule of thumb is to post at least once a week.If you don’t, there’s the risk of losing out on opportunities for driving brand awareness.

Post Regularly

Humor is subjective, and what’s funny to you might be insensitive or downright offensive to others.If you’re not sure about how a joke would be taken, then it’s better to keep it locked away.Aside from Wendy’s, another brand that’s hacked funny social media replies and posts is Innocent Drinks.

Don'ts Of Social Media Etiquette: Don't Overdo Humor

Don’t be desperate to get followers. It can be off-putting to see a business ask for followers every chance it gets.By posting valuable and authentic content, you’ll be able to grow your follower count and get high-quality interactions that will attract even more people.Fenty’s social media posts include testimonials from women of different nationalities and ethnicities, which is one reason for its rapid growth.

Don't Be Desperate

Followers will quickly get tired if they see too much on social media from your brand.Balance is key. If ever you’ll post more often than before, tell your audience beforehand and explain why. Then they’ll be less likely to unfollow you during your spree.

Don’t Over-Promote the Business

Tempted to use a bot to respond to your customers? Then you’re on your way to losing them.Users are smart, and they can sense when a response is automated. If you can’t be online 24/7, share the hours when customers can reach you on the platform. Twitch Support’s bio contains its scope of assistance and open hours.

Don’t Use a Bot for Replies

DO YOU WRITE IN ALL CAPS? Then you are likely stressing out your audience. Why? BECAUSE IT FEELS LIKE YOU’RE SHOUTING AT THEM!Even Twitter’s official business website for brandsadvises against tweeting in all caps.So, stop with all caps. They aren’t funny and come off as rude and aggressive. Use all caps only when something is truly important (or exciting), and you definitely HAVE to call your audience's attention to it.

Don’t Write in All Caps

Social media can be a minefield, and only good social media policies can guide brands and employees around it.  Respecting othersAlthough employees have the right to say what is on their minds and can post content on their personal time, it’s important to encourage them to be polite and calm on social media.Thinking before replying or posting online can de-escalate a potentially bad situation.

Social Media Etiquette for Employees: Respect Others

Social media isn’t the place to discuss sensitive company matters or disclose internal information.As an employee, you might not realize that you’re discussing sensitive or internal matters, so the best thing is to take no chances. If it’s not your place to do so or you’re unsure, then move on without discussing such matters online.

Respect Privacy and Confidentiality

There’s a rush that comes from being the first to ‘break the news.’ However, doing so might come at the cost of losing your job.So before you post or comment, ensure you’re entitled to share the information. Even if it doesn’t get you dismissed, some information you share might hurt others and ruin relationships.

Don’t Always Want to Be First

Your employer is paying you for your time, so act accordingly. Don't abuse their trust even if your employer allows you to use social media while at work.If you’re the social media manager, stick to the professional accounts. Using that time to attend to trivial, personal stuff is unfair. It’s also risky because you could end up mixing up accounts and posting something you shouldn’t with your professional account.

Don’t Use Social Media on Your Employer’s Time

Be mindful that you represent your employer. Thus, post information like you’re posting on their behalf.Use good judgment when posting online. For example, if someone posts negative information about the organization, don’t fly into a confrontation. Instead, tell someone in charge who can handle the matter or give you instructions on how to handle it.

Be a Good Company Ambassador

These Dos and Don’ts of social media etiquette might seem challenging to follow. However, following them can save you and your company a lot of stress.Several brands have experienced the power of cancel culture firsthand, and you can avoid their experiences by practicing good social media etiquette.When you care about your audience and put yourself in their shoes, you can have a good culture of social media etiquette that will benefit your brand.

The Bottom Line

Don't get cancelled! Protect your brand online with this guide to social media etiquette and manners. 

artsandculture

Society, Arts & Culture

Sense and Sociability - The Corporate Guide to Social Media Etiquette

A straw man argument, sometimes called a straw person argument or spelled strawman argument, is the <a href="https://www.grammarly.com/blog/logical-fallacies/">logical fallacy</a> of distorting an opposing position into an extreme version of itself and then arguing against that extreme version. In creating a straw man argument, the arguer strips the opposing point of view of any nuance and often misrepresents it in a negative light. The straw man fallacy is an informal fallacy, which means that the flaw lies with the arguer’s method of arguing rather than the flaws of the argument itself.

The Straw Man Argument

One of the earliest references to the straw man argument dates to Martin Luther. In his 1520 book On the Babylonian Captivity of the Church, he claimed that one of the church’s criticisms of him was that he argued against serving the Eucharist according to one serving practice despite his never actually making that argument. Later recognition of the straw man fallacy as a distinct logical fallacy dates to the twentieth century. The term originated with the idea of setting up a simplistic imagined opponent that’s easy to knock down, like a scarecrow or a military training dummy.

History of The Straw Man Fallacy

A straw man argument is constructed by presenting an opposing position as a warped, extreme version of itself. There are a few different ways an individual might turn a reasonable argument into a straw man:<ol><li>Oversimplifying it.</li><li>Focusing on just one part of the opposing argument: The arguer shows a tiny sliver of it as if that sliver were the whole thing.</li><li>Taking it out of context.</li><li>Presenting a fringe or extreme version of an opposing argument as the mainstream version of it.</li></ol>

Strawman Argument: How It Works

Straw man arguments are used in a few different ways. In a live debate, one might be used in an attempt to back the opposing debater into a corner and force them to defend an extreme or unpopular take on their position. In a piece of <a href="https://www.grammarly.com/writing">writing</a>, a straw man argument makes it easy for the writer to make their position look rational and appealing.By doing this, though, the writer is giving readers a biased look at the issue they’re discussing. When readers aren’t familiar with the topic, this can give them the wrong idea and prevent them from developing well-reasoned opinions on it.

Live And Written Usages Of The Strawman Argument

The easiest way to identify a straw man argument is to determine whether an argument sounds too simple or extreme to be true. Take a look at these statements:<ul><li>My opponent hates animals and doesn’t care how many will be displaced by his project. </li><li>Our new principal wants to ban everything that’s fun. </li><li>Their only priority is to make more money for their shareholders. </li></ul>See how all of these statements contain simple statements that lack nuance? That’s a key characteristic of a straw man argument.

Identifying A Strawman Argument

To counter a straw man version of your position, restate your position in the clearest, most definitive language possible. The clearer you are, the more difficult it is for your opponent to distort your works or take them out of context. This works as a straw man prevention strategy as well as a straw man rebuttal strategy. When you’re actively being misrepresented by a straw man, stay calm and try to avoid straw-manning your opponent in return or letting your argument devolve into other fallacies

How to Counter a Straw Man Argument

Asking your opponent to elaborate on their claim: Depending on the claim, ask them where they got their data or how they came to that conclusion based on what you’ve said and done.Pointing out that your opponent is misrepresenting you: Simply call it what it is: a straw man argument.  You also need to know how to recognize them in your own writing. When you’re writing an argumentative or persuasive essay, it can be easy to use straw man arguments—even accidentally!

The Two Strategies

<ul><li>Understanding the opposing perspective enables you to craft a stronger argument of your own. When you’re able to think critically about an opposing argument and formulate well-thought-out responses, your writing is more impactful. </li><li>In a debate or another scenario where you’ll have a back-and-forth discussion with your opponent, understanding their position completely can enable you to anticipate their rebuttals and plan your responses accordingly.</li><li>Understanding opposing points of view also enables you to empathize with your opponents .</li></ul>

The Debate: Understanding Is Key

Example 1Person 1: Because of the thefts in our building, I think we should add more security cameras.Person 2: So you’re saying you don’t trust your neighbors? Example 2Person 1: I think we should mute debaters’ microphones when it’s their opponents’ turns to speak so they can’t interrupt each other. Person 2: I disagree because I support free speech.  Example 3Person 1: Our restaurant’s policy is that nobody under eighteen is admitted after 8 p.m.Person 2: Why are you against families eating dinner together?

A Few Examples

Learn the meaning of straw man argument, how to identify it, and examples of how it's used so you can avoid this logical fallacy in your writing.

philosophy

Philosophy

What Is a Straw Man Argument? Definition and Examples

There are a lot of brands out there but it can be difficult to distinguish between the basic vs. brilliant brands. There are two things that help a company stand out -- the product and the reputation.A lot of companies focus on their product, as they should but many don't pay enough attention to their reputation. The reputation of every company is essentially their bumper sticker for which they're known and ideally, the reputation is positive versus notorious.

Pay Attention To The Reputation

<ul><li>58% of people buy or advocate for brands based on their beliefs and values</li><li>60% of people choose a place to work based on their beliefs and values</li><li>64% of people invest based on their beliefs and values</li></ul>That's more than half of folks who expect more from brands. That's a big shift from what we've seen in the past and even more incentive for brands to ensure that their reputation is beyond reproach.

Growing Market Share & Gaining Customers

When you have a solid product and a great reputation it attracts customers, it attracts talent, it engenders <a href="https://www.inc.com/bernard-coleman/building-trust-factor-in-6-steps.html">trust</a>, and most importantly, both customers and employees will go to bat for the company. It's much easier to grow market share when you're well-liked.

The Advantages

When your brand has a good reputation, people naturally want to join. After all, they've heard good things - the mission, the people, interesting work, and the culture. They've read positive employee reviews, the word of mouth is strong and people stay at the company a long time. Those are all very attractive to talent and screams that it might be a place I want to be part of.

Talent Attraction or Repulsion

when a company has a bad reputation, it can repel talent. People won't apply and the great product you're developing is more difficult to launch due to the negative perception of the company because you don't have the people needed to build it. Furthermore, if the reputation is really bad, employees will leave faster than you can hire them. That's a real cost on a number of levels -- the resources it costs to advertise roles, the people hours to recruit, interview, hire, and onboard.

Bad Reputation

One of the most key aspects of brand reputation is consistently saying and more importantly, doing the right things. A lot of companies say one thing but do another.When companies operate in a way that is contrary to their stated values, they greatly risk diminishing their brand reputation. It's incumbent on companies, particularly leaders to model and help safeguard against situations that can hurt the brand.

Walking The Talk

Reputation is easily lost and can have an epic domino effect, because once you lose the trust of your employees, your customers and your stockholders, it can be a long way back to redemption, if at all. So do things differently, continually build a great reputation and don't lose your way.

Do things differently and do things right

startup

Startups

Reputation Matters: Build Your Brand, Don't Break It

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