“Let us develop respect for all living things. Let us try to replace violence and intolerance with understanding and compassion. And love.”

“The least I can do is speak out for those who cannot speak for themselves.”

“My mission is to create a world where we can live in harmony with nature. And can I do that alone? No. So there is a whole army of youth that can do it. So I suppose my mission is to reach as many of those young people as I can through my own efforts.”

“So this is my effort to bring back the hope that we must have if we are to change direction. I think to be fully human, we need to have meaning in our lives, and that’s what I am trying to help these young people to find.”

“To me, cruelty is the worst of human sins. Once we accept that a living creature has feelings and suffers pain, then by knowingly and deliberately inflicting suffering on that creature, we are guilty, whether it be human or animal.”

“The more we learn of the true nature of non-human animals, especially those with complex brains and corresponding complex social behavior, the more ethical concerns are raised regarding their use in the service of man — whether this be in entertainment, as “pets,” for food, in research laboratories, or any of the other uses to which we subject them.”

“Here we are, arguably the most intelligent being that’s ever walked planet Earth, with this extraordinary brain, yet we’re destroying the only home we have.”

“To reconnect with nature is key if we want to save the planet.”

“It is the undeniable qualities of human love and compassion and self-sacrifice that give me hope for the future. We are, indeed, often cruel and evil. Nobody can deny this. We gang up on one another, we torture each other with words as well as deeds, we fight, we kill, but we are also capable of the most noble, generous, and heroic behaviour.”

“I think empathy is really important, and I think only when our clever brain and our human heart work together in harmony can we achieve our full potential.”

“Only if we understand, can we care. Only if we care, we will help. Only if we help, we shall be saved.”

“Whatever we believe about how we got to be the extraordinary creatures we are today is far less important than bringing our intellect to bear on how do we get together now around the world and get out of the mess that we’ve made. That’s the key thing now. Never mind how we got to be who we are.”

“Change happens by listening and then starting a dialogue with the people who are doing something you don’t believe is right.”

“Lasting change is a series of compromises. And compromise is alright, as long your values don’t change.”

“It’s knowing what can be done that gives people the courage to fight.”

“The greatest danger to our future is apathy.”

“Every individual matters. Every individual has a role to play. Every individual makes a difference.”

“We could change the world tomorrow if all the millions of people around the world acted the way they believe.”

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”

“Anyone who tries to improve the lives of animals invariably comes in for criticism from those who believe such efforts are misplaced in a world of suffering humanity.”

“I do have reasons for hope: our clever brains, the resilience of nature, the indomitable human spirit, and above all, the commitment of young people when they’re empowered to take action.”

Compilation of best Jane Goodall quotes. Words of wisdom from the leading conservationist. A human voice advocating for animals & nature.

motivationandinspiration

Motivation & Inspiration

scienceandnature

Science & Nature

Best Jane Goodall quotes | The Environment Show

There are Four Enemies that are obstacles to a happy, fulfilled life. One is visible. The other three concern our feelings and our tendency to self-obsess. The answer to all is found in love. Love is a hugely powerful tool, but it's more complicated than we might suppose.

The Premise

<ul><li>These are the "people, institutions, and situations that mean to harm us"</li><li>They are the partner who cheated on you, the boss who gave you a warning, or the rain that soaked you to the skin.</li><li>When dealing with all manifestations of the Outer Enemy, the advice is an old one: love them, and meet hate with love, and enmity with kindness.</li></ul>

Enemy 1: The Outer Enemy

<ul><li>Anger, hatred, and fear are those emotions that poison our soul.</li><li>There are three forms of patience: tolerant, insightful, and forgiving.</li><li>Patience is recognizing the capacity that we all have to just grin and bear it, and appreciating how resilient you are.</li><li>Forgiving patience is to forgive anyone who harms us, no matter in what way.</li></ul>

Enemy 2: The Inner Enemy

<ul><li>Our inner voice defines how we orient ourselves to the world.</li><li>Those who are self-centered experience a "subjective fluctuating happiness," while those who are more selfless experience "authentic-durable happiness," which means a deep "contentment and plenitude or inner peace."</li></ul>

Enemy 3: The Secret Enemy

<ul><li>This is the voice that settles for mediocrity, and which sees life as a sad collection of misfortunes, with a few laughs if you’re lucky.</li><li>The source of this self-loathing is, in some ways, the Secret Enemy. The more preoccupied we are with ourselves, the more we obsess over private happiness.</li></ul>

The Super-Secret Enemy

Love is the single panacea for all four enemies: it wants what is best for others, and so defuses the Outer Enemy, love is what forgives and accepts and serves as the antithesis of the Inner Enemy: anger, hatred, and fear, love sees others not in terms of what they can do for you but from their point of view, and helps and supports others, which undoes the Super-Secret Enemy

All You Need Is Love

Understand yourself and those around you.

psychology

Psychology

personaldevelopment

Personal Development

The Four Enemies to a happy life and how to defeat them

<ul>
<li>We lie to ourselves to protect our self-images, which allows us to act immorally while maintaining a clear conscience.</li>
<li>According to the very latest research, self deception may have even evolved to help us to persuade others</li>
<li>This research might explain questionable behavior in many areas of life, far beyond the headline-grabbing scams in recent years.</li>
</ul>

The Concept Of Self-Deception

<ul><li>Self-deception ensures that we can continue to see ourselves as good people, even when our actions would suggest otherwise</li><li>This could be relevant to financial advisors, but also in private healthcare.</li><li>The need to argue a point makes us think we're smarter than we are, research shows.</li><li>Delusions of grandeur can be the cause of much of the political polarisation we see today.</li><li>We can fool ourselves into believing things that are true even if there is evidence to the contrary.</li></ul>

Fooling Our Sense Of Morality

<ul><li>Covert Narcissists may quietly and strategically fish for acknowledgement or compliments.</li><li>At work, they might cosy up to you and a colleague, only to badmouth each of you to the other, pitting you against each other so that the covert narcissist can look like the model employee in comparison.</li><li>Driving this behavior is an internalized sense of shame, so they overcompensate by trying to make themselves seem superior.</li></ul>

Covert Narcissists

While overt narcissists are more obvious and aggressive, bullying others or hogging the spotlight, covert narcissists can be sweet and ingratiating, manipulating their victims over long periods before they realize what's going on.Establishing boundaries is critical with any kind of narcissist, and since covert ones tend to do a better job at keeping up a likable or inoffensive appearance, it's better to err on the side of caution..

Worse Than Regular Narcissists

Self-deception can fool us into believing our own lies – and even make us more convincing.

How self-deception allows people to lie

The self or ego that we create and identify as a separate being does not really exist. A mind-altering experience on every page, the illusion of separateness we attach to is identified as the problem, and a solution to our ego trip is offered. Since forcibly ignoring the self only strengthens its influence, we must embrace it, learn so much about it that our new found self-consciousness makes its influence blatant—we gain control with awareness.

What Eastern Thought Is

How is it possible that a being with such sensitive jewels as the eyes, such enchanted musical instruments as the ears, and such fabulous arabesque of nerves as the brain can experience itself anything less than a god.

Problems that remain persistently insoluble should always be suspected as questions asked in the wrong way.

By accepting our condition—craving for categorization—we can begin to monitor how we create these imitation realities and modify our conscious experience to embrace our relationship with the universe.Our normal sensation of self is a hoax, or, at best, a temporary role that we are playing, or have been conned into playing — with our own tacit consent, just as every hypnotized person is basically willing to be hypnotized. The most powerful taboo in society is the one against knowing who or what you really are behind the mask of your apparently separate, independent, and isolated ego.”

We Are Not Categorically Separate

The universe is at root a magical illusion and a fabulous game… there is never anything to be gained —through the zest of the game is to pretend that there is.Everything is a big wiggle. They wiggle so much and in so many different ways that one can really make out where one wiggle begins and another ends whether it be in space or time.No matter how much we divide, count, sort, or classify the wiggle into particular things, this is nothing more than a method for thinking about the world; Nothing Is Actually Ever Divided.

Wiggly Universe: An Undivided Entity

Just as nothing or organism exists on its own, it does not act on its own. The total interrelationship between all things.The more things changes, the more they are the same. Change is in some ways an illusion, for we are always at a point of uncertainty where any future can occur.America’s reputation for materialism is unfounded. Pleasures are not material but symbols for pleasure—attractively packaged, but inferior in content.

Change And Materialism

Other people teach us who we are. Their attitudes to us are the mirror in which we learn to see ourselves, but the mirror is distorted. We are, perhaps, rather dimly aware of the immense power of our social environment.

The prevalent sensation of oneself as a separate ego enclosed in a bag of skin is a hallucination which accords neither with Western science nor with the experimental philosophy-religions of the East.To define is to limit. The words we use in language are limits to the magnificence that is our presymbolic. The boundaries we set on the boundless make it impossible to properly define things like the universe.

The Real Self

Real travel requires a maximum of unscheduled wandering, for there is no other way of discovering surprises and marvels, which, as I see it, is the only good reason for not staying at home.

Attention is an intentional, unapologetic discriminator. Attention is a narrowed perception. Like a scanning mechanism, it is a flashlight in the darkroom that narrows our perception. While a narrowed perception is great for being sharp, it can only focus on one area at a time.

Out Attention

Life is a system of geological and biological cooperation. But man continues to separate himself, as though he is the only subject among a world of objects—such dualist thinking is a neurosis.Two Factors are ignored:<ul><li>Not realizing that so-called opposites are poles of the same thing. Things like light and darkness, sound and silence, solid and space cannot be without one another.</li><li>We are absorbed in conscious attention, convinced that this narrowed perception is the only real way of seeing the world.</li></ul>

The Duality Of Life

The individual is separate from his universal environment only in name. When this is not recognized, you have been fooled by your name. Confusing names with nature, you come to believe that having a separate name makes you a separate being. This is — rather literally — to be spellbound.Memories overtime convinces you that ‘I’ is real—they are actually one of the key parts of the ego-sensation. It gives an impression of a self, the executive, as something that remains constant as life changes—as if our conscious selves were a static mirror reflecting a fixed perception

The World Is One

Just as true humor is laughter at oneself, true humanity is knowledge of oneself.

The essential introduction to his life and ideas

books

Books

communication

Communication

philosophy

Philosophy

The Philosophy Of Alan Watts 

Alan Watts condenses eastern philosophy and spiritual teachings, providing insights in the language that the west understands.

A witty attack on the illusion that the self is a separate ego that confronts a universe of alien physical objects.

religionandspirituality

Religion & Spirituality

A revelatory primer on what it means to be human and a mind-opening manual of initiation into the central mystery of existence, by “perhaps the foremost interpreter of Eastern disciplines for the contemporary West" (Los Angeles Times). At the root of human conflict is our fundamental misunderstanding of who we are. The illusion that we are isolated beings, unconnected to the rest of the universe, has led us to view the “outside” world with hostility, and has fueled our misuse of technology and our violent and hostile subjugation of the natural world. To help us understand that the self is in fact the root and ground of the universe, Alan Watts provides us with a much-needed answer to the problem of personal identity, distilling and adapting the Hindu philosophy of Vedanta.

Alan Watts

The Book

The Book: On the Taboo Against Knowing Who You Are

<ul><li>Master the target audience.</li><li>Select the appropriate social media platform.</li><li>Create content with high engagement.</li><li>Time content for maximum reach.</li><li>Boost visibility with advertising.</li><li>Partner with a social media influencer.</li><li>Measure performance to create better campaigns in the future.</li><li>Provide a clear call to action.</li></ul>

Secrets To Go Viral On Social Media

Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services.It encourages people to share with other people to reach a larger audience and thereby making the advertisement go viral! We take a look at some notable viral campaigns.

Top 10 Viral Marketing Examples

Zoom, a video conferencing platform, had come up with a Virtual Background Competition in March 2020. It had introduced the monthly competition for remote workers. They could share videos or pictures using zoom’s virtual background feature. A monthly competition with three prizes per month.How did Zoom perform? Over 50,000 people signed just to take part in the competition. Another great thing was customer value-added service. This campaign brought new people to Zoom and got them to explore different features. A good way to make sure customers learn and recommend further.

Zoom Virtual Background Challenge

The company focused on the "selfie" aspect that people can share on social media which creates huge buzz among people. They find it a great product. The camera quality made people start filming and creating content. These beautiful pictures do not have any direct link to the brand except for the tag – Shot on iPhone.People have started sharing the Shot on iPhone images and video. The campaign became a great hit because of the memes. Apple had successfully portrayed itself as the best camera phone for all camera lovers or content creators out there.

Apple: Shot on iPhone

Dove conducted a study and analyzed that only 2% of women considered themselves beautiful. So, they conceived the idea of using real women rather than models for their ad. In this video marketing, the artist draws two sketches of a woman - one that she herself help him to create and another described by somebody. The video went viral globally by spreading the brand message and belief in confidence. The marketers tried to deeply touch the emotions of the people through this campaign.

Dove Real Beauty Sketches Campaign

iHeartDogs is a company that was established for a social welfare purpose. Every time people buy their products, they donate meals to dog shelters. Keeping to its core, the company started running ads on Facebook to attract more people to donate.The campaign said that they will provide nothing for buying their products. Instead of discounts, they promised to double donations from purchases made over the weekend. They launched a 0% off campaign from Black Friday to Giving Tuesday. The ad on Facebook read 0% off but the company ended with quadrupling sales.

iHeartDogs: 0% off

The South by South West (SXSW) conference brings together thousands of millennials interested in music, interactive media, and film every year. The SXSW is held in Austin, Texas. Twitter as a startup negotiated with the organizers to place huge screens around the venue. These were updated with real-time messaging and attendees with Twitter accounts participated in the campaign and promoted the brand.This created a massive impact, demonstrating the arrival of a new social media age. Twitter gained a new reputation and many new subscribers who wanted to become part of something new.

Twitter's Launch Campaign

Uber became a social sensation at the South by South West festival. They offered free rides to attendees during the conference and festival. This created a sensation during the event and people started discussing it on social media. Wouldn’t you? Everyone wants to experience free service and that too in such style! The deluge of information back and forth was so much that a <a href="https://startuptalky.com/best-video-advertising-platforms/">social media platform</a> collapsed.

Uber's Launch Campaign

Spotify, a startup founded in 2008 in Sweden and provides audio streaming and media services. In 2011, it initiated co-marketing with Facebook to solidify its position. A personal playlist can be published on a user’s Facebook page and at the same time, another user can listen to it with a single click.As of the second quarter of 2021, Spotify has 165 million premium subscribers worldwide and is available in more than 15 countries including the UK, the US, and the MENA region.

Spotify Co-marketing with Facebook

Dropbox, is the go-to cloud storage service to save your files and data. And the best part is once stored in virtual space, you can share and sync your files without the hassle of sending attachments individually.They set a great example of affiliate marketing that went viral. Dropbox offered 500 MB of free storage for every referral and signup by an existing customer. What happened? Well, Dropbox saw registration shoot up by 60%. Even now, a major part of new customers is deriving from word of mouth.

Dropbox Referral Offer

Mint proved that with its unique marketing strategy and great product for content creators. Mint used its blogs to create awareness and gave special benefits to users who put "I Want Mint" badges on their blogs or social media pages. That was great free advertising!They were able to make customers feel special without spending money. And from this badge, Mint got free advertising on 600 different blogs from both normal people and influencers.

"I Want Mint" Badge

This Ice Bucket Challenge is also known as ALS Ice Bucket Challenge. The campaign was started with the purpose to promote awareness of the disease Amyotrophic Lateral Sclerosis and encouraging donations to research. Many big personalities like <a href="https://startuptalky.com/bill-gates-microsoft/">Bill Gates</a>, Oprah Winfrey and <a href="https://startuptalky.com/justin-bieber-endorsed-brands/">Justin Bieber</a> took part in the campaign to raise awareness by pouring a bucket of ice water over themselves.The campaign went viral on social media and helped the organisation to raise over $220 million and became the fifth most popular Google search in the year 2014.

ALS Ice Bucket Challenge

Marketing is an essential element for any business, startup or established organization to tell customers how awesome their product is and why they should buy it. There are innovative ways to promote your product. Now that you know the various examples of viral marketing campaigns, you can apply this to make your brand go viral and reach a larger target audience. Not all viral campaigns have to be funny or shocking. It can go viral for both positive and negative reasons if you can deeply touch customers' emotions by spreading the brand's message.

The Bottom Line

Check out these top viral marketing campaigns that created a huge sensation on social media and how it tends to reach a larger target audience.

marketingandsales

Marketing & Sales

The 10 commandments of termination meetings, where one or many are fired, come only after you have completed a termination checklist; you have played out the reason for termination.
If it was for performance, do documents support you? If it was for attendance was the employee aware of the policy? Were any of the absences excused under the #ADA. Are there potential claims by the employee and how would they play out? Do you have all the documents in order to defend against claims and reduce the risk of lawsuits?

Firing People

<ul>
<li>Do not have additional people (strangers or even attorneys). Have the supervisor and the designated people skill person, and HR if needed</li>
<li>Do not fire by e-mail, text or any other impersonal method</li>
<li>Do not terminate on a Friday or early Monday or any other time that allows for “brooding”</li>
<li>Do not escort the person from the building in the view of others</li>
<li>Do not embarrass the person or tell him he was a subpar employee.</li>
</ul>

Five Things Not To Do In Termination Meetings

<ul>
<li>Treat individuals respectfully and with dignity</li>
<li>Have all the benefits worked out and discuss non-monetary terms</li>
<li>Give the individual hope and encouragement</li>
<li>Tell the person how hard a decision this was and if true how it can better them</li>
<li>Let him know what will be communicated to co-workers and clients.</li>
</ul>

What To Do When Terminating Someone

It’s 8 o’clock on a Monday, the newly fired call in!

The busiest time for some employment attorneys is early Monday morning. People who were fired on ... 33 comments on LinkedIn

corporateculture

Corporate Culture

humanresources

Human Resources

10 commandments of termination meeting

One invisible but important trend in the world today is that everyone is becoming a teacher. Managers teach their reports. Marketers educate their customers about their solutions. Analysts teach their clients how to interpret data.
It is well understood that everyone should become a lifelong learner. But it is equally important to understand that many of us have to become lifelong teachers.

Teaching has transcended a single profession

No matter where you are in life, people around you could benefit from your knowledge - employees, colleagues, followers and customers, or even your children. Every teacher moves through four stages or identities over time:<ol><li>Reporter</li><li>Expert</li><li>Mentor</li><li>Role model</li></ol>

The four teacher identities

When you first start looking into a subject, you probably know very little about it. At this point, you feel you don't have much to offer. Yet you do. Your beginner's mind is free from assumptions and unquestioned traditions. Here, your credibility comes from your lack of experience. Your contribution comes from your willingness to report on everything you learn and discover. You can allow others to look through that lens and discover alongside you.

The reporter identity

Acquiring enough knowledge and experience will lead your time as a reporter to end. You will start to develop your own taste and form your own opinions about your subject.At this point, your credibility change from impartiality to partiality. You start to recommend what you think are the best ways based on your experience. If you've struggled through something, what did you learn from that experience that others might find useful to their own struggles?

The expert identity

Expertise takes up a lot of time and energy to maintain. You have to work hard to stay at the leading edge of your field, updating your knowledge and staying on track with the latest developments. It is sustainable for a while, but if you want to ease up at some point, it's time to become a leader. Instead of staying at the leading edge of your field, shift your emphasis to building teams to accumulate such knowledge. Leadership as a teacher means turning your attention to forms of knowledge needed to lead others, like communication, how to inspire greatness, how to coach people.

The mentor identity

You often don't choose to become a mentor, but other people decide for you. They make you their mentor. <ul><li>You teach through who you are and what you do more than what you say.</li><li>You model behaviours others can copy.</li><li>You can offer more people your skills and knowledge.</li><li>You gain more leverage by building teams (organisations) that embody what you know.</li></ul>

Advantages of being a mentor

Mentorship is limited to people you know and can influence directly. However, if you want to expand your reach and impact without working harder, you can take on a teacher's identity as a role model. Modelling is a medium of instruction that is more scalable. People will look to you to understand what it means to live a fulfilling, inspired life. People will put you on a pedestal and treat your words like sacred doctrine. People will follow what you do more than what you say. Your network will be extensive and influential.

The role model identity

Your message and wisdom could spread far if you understand your method of instruction.

When you decide to share what you know with others, your own learning takes off like a four-stage rocket.What are those four stages?I once learned of a

education

Learning & Education

The 4 Identities of a Teacher: Reporter, Expert, Mentor, Role Model - Forte Labs

Think of jobs as verbs, rather than nouns. So, for example: I do journalism, rather than I’m a journalist. Or: I do youth education, rather than I’m a teacher.
It is a mental shift that can help to disentangle who you are as a person from how you spend your days to make money for rent and groceries.

The Mental Shift

From that moment we’re asked this question, early in childhood, our identity becomes inseparably tied to the thing we do to make money. Whether we actually fulfill those wild dreams is beside the point; we’re conditioned to tie our core identity to a profession.
As we grow into that mindset, we embrace that a career is a singular force pushing our lives forward, and if we’re lucky enough to be good at what we do, it can be difficult to have perspective.

When We Grow Up: The Focus On What We Do

Experts say it’s important to protect yourself from letting problems in one area of your life affect the other areas, especially now that the borders between every aspect of our lives are blurrier than ever. 
A bad week at work is a drag on your mental health, but if your work is only a part of your identity, and not defining it completely, the overall emotional impact of that bad week is less severe.

You Are A Person First

Simply start putting the boundaries in place.
This could mean not answering your phone or email after your workday has ended, or not engaging with a Slack message while you’re taking a 15-minute mental health break during the day. But often, when people just start carving out those boundaries for themselves, they discover it’s fine. Nothing happens, no one even notices.

Where To Draw The Lines

career

Career

Remember: What You Do Is Not Who You Are

Arbitrary skillsets and a certain amount of experience aren’t objective measures of how someone will perform on the job. Managers should rethink the hiring process, going back to the basics and reexamining job descriptions.Look internally at your best performing teams and employees and analyze what they do that makes them so valuable. Then source people who demonstrate similar behaviors, such as having passion for the work, company, and the purpose of the organization.

Behavior over experience

<ol><li>The HR screening: it makes sure the candidate has the minimum mandatory experience to do the job. While experience shouldn’t be the major focus, candidates should possess basic skill sets.</li><li>The interview phase: ask them business case questions about how they would solve specific problems they may experience on the job.</li><li>The WHOM interview, which stands for work-ethic, heart, optimism, and maturity: Ask behavioral-based interview questions instead of asking a candidate to expand on their résumé.</li></ol>

A three-step hiring process

Advanced degrees or years of experience aren’t always good predictors of future success.


leadershipandmanagement

Leadership & Management

Don’t hire someone because of their résumé. Look for this instead

Rigorous research across nearly a century suggests that if you try to rank the performance of a hundred candidates based on interviews, you'll be lucky if you get eight of them in the right spot. Job interviews are stuck in the past. The failings of job interviews hurt all of us. Whether we're the ones asking the questions, or answering them. We have to explore how we can improve them. Not just to help interviewers make better hiring decisions, but to give job candidates a better chance to showcase their strengths.

The interview process is broken

Candidates try to tell interviewers what they want to hear. Actually faking is more common than lying. Faking is stretching the truth to enhance or protect your image, or to ingratiate yourself with the interviewer.There's evidence that when college seniors interview for jobs, over 90 percent of them engage in faking. Maybe people aren't honest because they feel they have to be a different version of themselves.

Faking it

If you're a skilled interviewer, you know you can get around people faking their expertise: by testing people's knowledge and skills. But many interviewers don't even know what kind of knowledge and skills they're looking for. So they ask brain teasers, like, "How many paperclips would fill Yankee Stadium," or "How many elevators are there in America?" Those kinds of questions can stump candidates and make interviewers feel clever.

Testing people's knowledge

One of the mistakes interviewers make is asking different questions to each candidate. That makes it impossible to compare apples to apples. You end up trying to contrast strawberries, bananas, and grapes. The solution is a structured interview. In a structured interview, you identify the skills and values that are essential to the job and the team. You build a set of questions around those. And then you ask the same questions to every candidate and score their responses. You might think, "That sounds so robotic," but the evidence suggests that your accuracy will often double.

Asking different questions to each candidate

Structured interviews are based on two kinds of questions: behavioral and situational. <ul><li>Behavioral questions are generally, "Tell me about a time when you were in this situation and what you did." </li><li> Situational questions are especially useful for forecasting potential, and for assessing leadership and interpersonal skills. </li></ul>

Behavioral and situational questions

No matter how good your questions are, you still pick up more noise than signal, and one of the most distracting noises is interviewer biases. 
Interviewers make up their minds about who they're going to hire, if they like this candidate in front of them **data says in under 90 seconds**. And if you think of what happens in the first 90 seconds of a job interview, it's things like, physical attractiveness, height, eye contact, how straight your teeth are, what your voice sounds like, your gender, your race.

Interviewer biases

These ideas of this cultural fit, "Do you fit with me?" often overwhelmed people's assessments of people's abilities to do the job.
The beneficial kind of cultural fit is not about who can swap lacrosse stories with you, or even who you're excited to hang out with. Want is similarity in core values, values like flexibility, or attention to detail. Sharing values tends to promote team cohesion, coordination and commitment, which enhances performance and retention.

The idea of "cultural fit"

The calculations may be run by computers, but they're based on data generated by humans, and there's plenty of evidence that computers often learn to discriminate against marginalized groups.

Even algorithms can be biased

This is a relevant piece of work candidates have done, or one they do as part of the application process.Work samples can be as simple as they are powerful. They can showcase the candidates' skills and values in real-time, in a concrete way that structured interviews and most algorithms can't.

The work sample

"We’ve all answered our share of cringeworthy interview questions—and watched managers pick the wrong person while rejecting the right one. Is it time to delegate hiring decisions to algorithms? Find out what the experts recommend, and meet a pair of leaders who have reimagined the interview process by ignoring credentials and refusing to look at resumes.

podcasts

Podcasts

You spend a quarter of your life at work. You should enjoy it! Organizational psychologist Adam Grant takes you inside the minds of some of the world’s most unusual professionals to discover the keys to a better work life. From learning how to love your rivals to harnessing the power of frustration, one thing’s for sure: You’ll never see your job the same way again. Produced in partnership with Transmitter Media.