You drive the audience into your writing through the title. If no one clicks on your heading, you won't have any readers. However, headline writing is a skill you can master.

No one will read your articles if your headline is not good enough

Online readers need prompt satisfaction and quick solutions. Great headlines focus on the reader's benefit. When you write a new story, ask what specific benefit it has for the reader? For example,  "The Feynman Technique Can Help You Remember Everything You Read."

Write clearly for the benefit of your readers

If you’d like to attract a broad audience, consider what other people might find interesting about your chosen topic.  The title should be specific yet appeal to a large audience. For example, "If You Want to Be Rich, Spend Your Time Buying Assets." When you write your headline, ask:<ul><li>Why should many readers care?</li><li>Who is this relevant for?</li><li>Is my topic broad enough?</li></ul>

Find an angle that attracts a broad audience

People only share stuff on the internet that makes them look smart or helpful.  Think about which angle is share-worthy for your readers in your article. To make your readers look smart or helpful, create headlines where you solve a specific problem for them. If they find the solution useful, they'll share it.  For example, "The 7 Emails You Should Send Every Week to Get Ahead in Your Career."

People only share specific articles

Old headlines lack novelty. What was popular last year won't go viral this year. Instead, people want to read stories with a spiky point. A spiky point of view is someone's unique and slightly controversial perspective that brings fresh ideas to the conversation. To discover a spiky point of view, ask:<ul><li>What is something I strongly believe but others might disagree with?</li><li>What do most people like but I can’t stand?</li><li>What is something that I stand by but isn’t (yet) accepted by society?</li><li>Most people think X, but it's really Y.</li><li>How I got a good result without conventional advice.</li></ul>

Don’t copy past headlines

Readers who notice a well-known name in a title are more likely to click because those people already have expertise in their fields. If you have a particular experience that can be useful for others, you can add self-proof to your heading. For example:<ul><li>Tim Ferriss’s Recent Change of Heart Shows How Self-Improvement Can Fail You</li><li>12 Months Ago I Drank Ayahuasca — Here’s How My Life Has Changed Since</li></ul>

Build on other people's credibility

If you can make others feel curiosity, anger, or joy when they read your headings, they'll click. However, be aware that half of your readers will dislike it if you share something controversial and might leave angry comments. Examples of  how to awaken emotions: <ul><li>		An Elderly Mathematician Hacked the Lottery for $26 Million</li><li>		Today I Learned Something About My Boyfriend That No Girl Should Ever Have to Discover</li></ul>

People click on headlines that cause specific emotions

If your headline isn’t good enough, no one will read your articles. Your content can be perfect. But you drive the audience into your writing through the title. My headlines were as shitty as “The…

writing

Reading & Writing

communication

Communication

6 Principles That Helped Me Write Effective Headlines

A stock market crash refers to a drastic, often unforeseen, drop in the stock market over a single or several days. The sudden drop in stock prices may be influenced by economic conditions, catastrophic events, or speculative elements.

Understanding market crashes

<ul><li>The Great Depression Crash of October 1929. Speculations in commodities such as autos and homes caused share prices to skyrocket, driving up prices in a panic buying mode, but many went into bankruptcy when the market bubble popped.</li><li>The Black Monday Crash of October 1987 is attributed to computer trading, derivative securities, over-evaluation, illiquidity, and trade and budget deficit.</li><li>Technology stocks triggered the Dot-com Crash of 2000-2001.</li><li>The Stock Market Crash of 2007/08  was triggered by the collapse of mortgage-backed securities in the housing sector.</li><li>The COVID Crash of March 2020.</li></ul>

Famous stock market crashes in the US

Circuit Breaker: Level 1 and 2 market-wide circuit breakers suspend trading for 15-minutes and a level 3 halts trading for the rest of the day. This can happen when the S&P 500 falls more than 7% at any time before 3:45 p.m. EST. Plunge protection: Turbulent markets can also be dampened by the purchase of huge quantities of stocks by large entities when prices drop. Big entities hold prices up to prevent individual traders from panic trading.

How to prevent a stock market crash

A stock market crash refers to a drastic, often unforeseen, drop in the prices of stocks in the stock market. The sudden drop in stock prices

Discover the world of business and economics.

economics

Economics

moneyandinvestments

Money & Investments

Stock Market Crash

<ul><li>You aren't selling anything to the customer. Instead, you are giving them an opportunity to change.</li><li>Don't use formal language. Instead, talk as if you are the customer's friend.</li><li>Don't state that you "are" experiencing X problem. Say you "might be" experiencing XYZ problems. It enables you to speak to a variety of different types of customers.</li><li>Avoid the word "better" at all costs. For example, a "better" way to live or a "better" workout plan.</li></ul>

Copywriting Tips (1)

<ul>
<li>Be a painkiller, not a vitamin. Vitamins attempts to solve problems the customer isn’t experiencing yet, which is boring. Painkillers are solutions to highly urgent, very painful problems</li>
<li>Sell the result, the educate the customer on the process. </li>
<li>Write copy for 1 reader. Speak to “you”, not “everyone”.</li>
<li>Don’t sell your brand, sell your category.</li>
<li>Teach, don’t sell. People buy because the LEARN why it’s good or efficient.</li>
</ul>

Copywriting Tips (2)

<ul><li>Never blame the customer. Give them an “out.” If someone is bad at math, it’s not their fault. It’s the education system’s fault.</li><li>Separate writing copy for Insiders vs Outsiders. Insiders are people who already speak the language of the category. Outsiders are beginners.</li><li>Ground your argument in a shocking statistic to give you credibility. But keep it limited. “It takes 660 gallons of water to make one hamburger.”</li><li>“According to science…” People love that, so find some research or conduct your own survey.</li></ul>

Copywriting Tips (3)

<ul><li>Organize information into lists. Reading endless paragraphs is hard.</li><li>Don’t oversell the problem. State how it is.</li><li>Don’t oversell the solution with a big song and dance. Just say what it is.</li><li>Give your customers the vocabulary to talk about the new problem.</li><li>Remind the customer what will happen “if they don’t” solve this problem. X will happen, or Y will stay the same.</li><li>Sell the benefits, not the features. No one cares about the features; they only care what it will do for them.</li><li>Remove the fear of “buyer’s remorse”. Offer a refund or guarantee.</li></ul>

Copywriting Tips (4)

And if your friend asked you for a vacuum recommendation, you most certainly would not say, “This device synchronizes efficiencies across multi-level floor plan designs.” This allows you to speak to…

marketingandsales

Marketing & Sales

20 Copywriting Tips You Should Hang On Your Wall 🧵

At no point in history has humans been so bombarded by stuff designed to get us hooked. Companies compete on the basis of creating evermore habit-forming products. Food is no different. Food corporations hire scientists to engineer habit-forming foods. The brain imaging technologies we use to find cures for addiction is used to fuel addiction. They put people in the MRI machine and give them Dorito chips to figure out ways to tweak the recipe to make it even more habit-forming.

Designed to be hooked

As long as food corporations aren't breaking narcotics laws, they can formulate their products any way they want and make them even more habit-forming.  Coco-cola was formulated in the 1880s. At one time, the coca-cola corporation was forced to change its recipe as cocaine was made illegal. That's when coca-cola took the cocaine out of the coke. But they just replaced the cocaine with a concentrated dose of sugar combined with a concentrated dose of caffeine, which doubled the chances to get hooked.

Sugar is the go-to habit-forming food

When it comes to processed food and sugar, we're all living in an obstacle course. Habit-forming foods are on every corner in your grocery store. Besides the rising obesity worldwide, what is more concerning is the appearance of adult diseases in children. <ul><li>Type-2 diabetes is linked to heavy sugar consumption, especially in sugary drinks.</li><li>There is also the appearance of whole new diseases that seem to come out of nowhere, such as the diagnosis of non-alcoholic fatty liver disease that didn't even exist until 1980.</li></ul>

Diseases caused by processed foods and sugar

Educating the public in healthy choices doesn't work. 48% of Americans are still drinking a sugary drink or more a day.  In a sugar-saturated environment, you'll probably reach for what is within your reach, and if it's a concentrated source of pleasure that is carefully engineered to get you hooked, that puts a huge burden on you all the time to say no. Many of us don't.

Solutions that evade us

<ul><li>Soda companies intentionally keep their prices down so we'll buy more. If we put a tax on this soda, that raises the price a little and nudges us away.</li><li>Food corporations bombard our children with advertisements for Captain Crunch and Cocoa Puffs. We can take those ads off the air.</li><li>If they pay grocery stores to put candy at eye level for our little children, we can put it a little higher on the shelf.</li><li>If they pay famous sports figures to promote Gatorade, we can pay them to say drink water.</li></ul>

Small changes can add up to big shifts in the environment

We live in a world where we are surrounded by food products that are scientifically engineered to be habit-forming. Do you really think you have the freedom of choice? 

Sugar scientist and UCSF professor of health policy Laura Schmidt questions whether consumers really do have freedom of choice – and what policymakers can learn from corporations in nudging consumers toward healthier behaviors.

Understand yourself and those around you.

psychology

Psychology

food

Food

health

Health

videos

Videos

TEDMED bridges the gap between science and the public by finding and sharing stories that inform, inspire, engage and provoke action across a broad, passionate community both inside and outside of health and medicine. TEDMED values inclusiveness, multi-disciplinary collaboration and diversity in its mission to catalyze a healthier world.

Our annual event brings the world together to focus on what’s new and important in health and medicine. We forge partnerships with industry leaders, medical research institutions, think tanks, government agencies and foundations, to ensure that cutting-edge biomedical thinking, innovation in healthcare and large scale global public health opportunities are shared across disciplines and made accessible to the public at large.

Year-round, TEDMED engages a community of dedicated change-makers in dynamic conversations through social media, TEDMED Talks and a variety of programmatic efforts leveraging dynamic partnerships.

TEDMED

Why we can't stop eating unhealthy foods

Copywriting has to be done according to a formula, a proven sequential outline like AIDA: 
ATTENTION, INTEREST, DESIRE, ACTION.
Your manuscript should:
<ul>
<li>First, get the readers attention</li>
<li>Second, get them interested</li>
<li>Third, make them desire what you are selling</li>
</ul>

The AIDA Formula To Write Better

<ul><li>Compel him to take whatever action is needed to get whatever it is you are selling.</li><li>Describe benefits the prospect gets if he buys our product or service, and remember, you must do even the obvious.</li><li>When you write bullets, the basic pattern should be specific/blind fact, benefit.</li><li>Re-write (by hand) famous ad and marketing copy to get a feel for it.</li></ul>

Advice On Better Marketing Copywriting

<ul><li>Use simple, common, everyday words.</li><li>Write short sentences and short paragraphs.</li><li>Use transition words and phrases to make your writing flow smoothly.</li><li>Ask questions once in a while, and then answer them yourself.</li></ul>

How To Write Well

<ul>
<li>A good writer is one who makes things perfectly clear.</li>
<li>The best writing goes unnoticed.</li>
<li>Your ads should have a crisp, clean appearance.</li>
<li>Go the extra mile in whatever you’re doing to increase professionalism and perception.</li>
<li>Never make a decision when you are HALT: hungry, angry, lonely or tired.</li>
<li>If you offer a promotion, offer a reason to go with it.</li>
<li>"I am offering you this special deal because you (by virtue of some unique circumstance) are so special."</li>
<li>Read your writing out loud to improve it.</li>
<li>Sweat the details. And use exact details in your promotions.</li>
</ul>

Attributes Of A Good Writer

<ol><li>Mind follows the body. A regular exercise routine is not only good for your health, but also clears your mind to set you up for a productive day.</li><li>Find a hot market first. Only then should you begin to look for a product to sell.</li><li>A good writer makes things perfectly clear. Use simple words, short sentences, and many transitions to make your copy flow.</li><li>Get their attention. It doesn’t matter how good your copy is if nobody bothers to read it.</li><li>Use specific details and emotional descriptions. Both will increase your reader’s interest in what you have to say and boost your credibility.</li></ol>

Five Key Takeaways From The Boron Letters

<ul><li>Try things at least twice.</li><li>Just the second attempt at anything hard will be much easier. Not a little bit but by A LOT. It is true of almost everything, not just sports.</li><li>Everyone wants to climb the mountain, but the big difference between those at the top and those still on the bottom is simply a matter of showing up tomorrow to give it just one more shot.</li><li>As someone once said, “Most of the world’s work is done by people who don't feel like getting out of bed.”</li><li>You Don’t Have To Get It Right… You Just Have To Get It Moving!</li><li>Just do it, and keep on moving on.</li></ul>

The Power Of Perseverance

When it comes to accomplishing things, most people fail to even try. There is no benefit in dealing with people who have nothing but negative things to say.
Sometimes there is no use wasting time and energy fighting established beliefs by arguing, and it is better to just silently go about proving or accomplishing your goal.
When most people tell others of any plan to make money, they are met with instant negativity. Once you set out to actually do something which may elevate your status, many people will tell you it can’t be done, or simply isn't worth it.

Overcoming Negativity

<ul><li>Going over and over plans is a good way to make sure everyone is on the same page and remembers small things.</li><li>Write down your goals and go over them every day, not just once a year.</li><li>Sweat the details.</li></ul>

Goals And Planning

<ul><li>A fat, sloppy, or skinny and weak body tends to broadcast to the world that the owner of that body is lacking self-respect.</li><li>Defensive behaviour invites aggressive action.</li><li>Rely on your own strength instead of somebody else’s compassion!</li><li>It is important to know that often, self-reliance is the real motive of great businessmen and not money.</li><li>It doesn’t matter how much you learn if you don’t use what you learn.</li></ul>

Confidence And Self-Reliance

<ul>
<li>Money, in my opinion, especially big money, is most often a by-product of enthusiasm.</li>
<li>The money is where the enthusiasm is. Please remember this!</li>
<li>When hiring, always look for the most enthusiastic person, not necessarily the most qualified.</li>
</ul>

Passion Is Greater Than Profit

<ol><li>You must become a “student of markets.”</li><li>The first and the most important thing you must learn is what people want to buy.</li><li>The way to deduce what people want to buy is to simply observe what they DO buy!</li><li>If you want to be a top-notch marketing man, you have to know how it is. How it really is. Not how people (or you) wish it was or how they think it is. No. You must become a “student of reality.”</li></ol>

A Student Of Marketing

If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?A) Superior meat to make your hamburgersB) A street corner location with high foot trafficC) The ability to offer the lowest pricesAnswer: NONE OF THE ABOVE! The best advantage of all is a STARVING CROWD.

 The Hamburger Stand

The best list of all is your own customer list.
Nothing will add to your bottom line as fast as selling something new to your existing customers and sourcing new prospects.
Characteristics of “Hot” Lists
<ul>
<li>Recency (most important): The more recently a person has purchased (by mail) something similar to what you are selling, the more receptive he will be to your offer.</li>
<li>Frequency: The more often a person buys a particular item, the higher his desire for that type of production service.</li>
<li>Unit of sale: Those who spend more money on a product.</li>
</ul>

A Hot List Of Your Best Customers

When you get stuck or emotionally jammed up one of the ways to get yourself unclogged and flowing again is just to keep moving. Run. Walk. Jog. Write. Do the dishes.Write from start to finish in one sitting so your different moods on different days don’t seep into your copy and make it disjointed.After the initial copy dump where I pound out all my thoughts for a sales letter on a keyboard, I re-read whatever I wrote and apply the “so what” test.In your attempts to stand out, try and fight any urge to sound like a cliché and use phrases that a reader could finish on their own.

The Copywriting Primer

<ul><li>Use simple common everyday words.</li><li>Write short sentences and short paragraphs.</li><li>Use “transition” words and phrases to make your writing flow smoothly.</li><li>The key is to go through many edits, cutting everything out until cutting any more would be cutting something the customer would like to know.</li><li>Ask questions once in a while and then answer them yourself.</li></ul>

Copywriting Basics

When a person first looks at something you have written it should be something that looks inviting to read.
This means wide margins, a certain amount of white space, double spacing between paragraphs, short words, short sentences, short paragraphs and an attractive, inviting layout.
Whenever you write an ad it should look, in so far as possible, exactly like a rave review written by a reporter.

Good For The Eyes

<ol><li>Most of the time, a person will never alter his original impression. Most of the time he will simply “edit” all new info that comes to him and “process” it in such a way as to validate his original opinion.</li><li>Make sure your promotion has a “crisp” look about it. In other words, the layout should be clean, there should be a lot of contrast, and it should look easy and inviting to read.</li><li>If you use pictures they should be, as a general rule, of an upbeat nature.</li></ol>

A Good First Impression

<ul><li>The first thing to do in the morning? Get outside and get walking.</li><li>Fast one day per week.</li><li>To figure out what people want to buy? Just look at what they do buy.</li><li>Segment your marketing - be specific in who you are targeting, and custom tailor your ads to them.</li><li>Work on subjects you love - the enthusiasm will make it easy.</li><li>Keep two lists - one of tough tasks and another of tasks you can do regardless of mood. That way you can be productive regardless of your state.</li><li>Work in the library, or somewhere else people are working - as social animals, it’s hard for us not to work in places like this.</li></ul>

General Life Advice 

A Beautiful collection of copywriting, marketing and life advice taken from letters written from prison.

A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

books

Books

Gary C. Halbert

Bond Halbert

The Boron Letters

Great storytelling is about taking a piece of the human condition such as birth, growth, conflict, and putting it in a new situation.  When you tell a story about an event in your life that made you feel a certain way, you want your audience to get that same feeling. One way to do this is to pull apart the stories you like. Break down every little element about what you love about the story.

Great stories are universal

<ul><li>Structure. Make use of a story spine to tell a unique story: Once upon a time, there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].</li><li>Purpose: Why must you tell this specific story? What greater purpose does this serve? What does it teach?</li></ul>By creating a story that you are passionate to tell because it serves a real purpose, your stories will have a larger impact on the world.

Great stories have a clear structure and purpose

People want to root for you (the main character) and they love a good underdog.  When your character is battling against all odds or facing adversity, you have yourself the makings of a great story. In our current society, everyone loves a good "rags to riches" story.

Great stories have a character to root for (an underdog)

Psychologists recognise six basic emotions: anger, disgust, fear, happiness, sadness, and surprise.  These emotions are characters in the movie. The more you understand how/when your own emotional levers are pulled, the more you’ll appreciate how that works in others.

Great stories appeal to our deepest emotions

What makes modern stories compelling are when our perceptions of reality are challenged or changed in some way. Often the topics or themes are unexpected. One way to manage this is to get rid of the 1st thing that comes to mind, then the 2nd, 3rd, 5th, and 5th.  Creators like Pixar and Walt Disney use animated movies as vehicles to address real-life issues. Movies such as Brave, Coco, Tangled, and Moana helps us to understand and reflect on big, human-centred topics.

Great stories are surprising and unexpected

Creators naturally want to include as much information as possible in their stories. We pack in too many plot twists and dialogue and characters, adding unnecessary layers. Instead, Pixar's advice is to combine characters and skip over detours. One way to find out if your story is easy to follow is to tell it to a friend or family member. Watch their face as you read it and try to see where they pause and what questions they might have.

Great stories are simple and focused

Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to truly move an audience. Luckily, storytelling is something we all do naturally…

artsandculture

Society, Arts & Culture

6 Rules of Great Storytelling (As Told by Pixar)

<ul><li>Walmart, U.S. — $514 billion no change </li><li>Sinopec Group , China — $415 billion +1 </li><li>Royal Dutch Shell , Netherlands — $397 billion +2 </li><li>China National Petroleum , China — $393 billion </li><li>State Grid , China — $387 billion -3 </li><li>Saudi Aramco , Saudi Arabia — $356 billion no change </li><li>BP , Britain — $304 billion (176.9%, 73,000) +1 </li><li>Exxon Mobil , U.S. — $290 billion +1 </li><li>Volkswagen , Germany — $278 billion -2 </li><li>Toyota Motor , Japan — $273 billion -4 </li></ul>

Visualizing the Top companies making the most money

The revenue data for the top 100 companies in the visualization below was gathered from fortune list of global 500 companies, published every year. The combined revenue of the top 100 companies amounted to more than $15 trillion. 58 companies in the top 100 Club came from the U.S (35)&amp; China (23) alone. According to Forbes, global 500 companies saw a revenue increase of 9% over the previous year.

The Data Source

<ul><li>The combined revenue of the Top 100 companies amounted to more than $15 trillion.</li><li>17 Countries were represented in the Top 100 companies.</li><li>58 companies in the Top 100 Club came from the U.S (35) &amp; China (23) alone.</li><li>Although the companies were spread across many different industries, the biggest ones came from the energy sector.</li><li>Walmart topped as the biggest revenue-generating company with a figure of $514 billion.</li></ul>

Key Findings From The Report

Companies across the globe have been reaping the profits from the solid economic growth of previous years. While these numbers may flatten or go down as we see the recessionary effects of the trade…

World’s 100 Largest Companies by Revenue in 2019

The story of the Titanic - the luxury liner that was advertised as unsinkable but sunk after hitting an iceberg - is well known. Approximately 1,500 people lost their lives.  Even after a century, the Titanic story is still developing. A major missing piece is that the Titanic was on fire for days as it was sailing, and the crew could not put it out.

It wasn’t just an iceberg that led to the infamous tragedy

Generally, coal fire is challenging to deal with and is near impossible to put out. On a ship in tight quarters, it’s even more difficult. The area in the coal bunker where the fire broke out was next to the main bulkhead of the ship. According to the coal stokers and firefighters aboard the Titanic, the fire damaged one of the bulkheads. Unfortunately, nothing was done to address the damage.

Coal fires can’t just be “put out”

Despite warnings of icebergs in the area, the Titanic ran full speed when crossing the Atlantic Ocean. The excessive speed could have been caused by the firefighting onboard.To fight the fire, the stokers had been shovelling the burning coal into furnaces for three days to burn the fire away, causing the ship to speed up.

The Titanic was running at full speed

When the Titanic struck an iceberg, it tore into its hull. But the bulkhead compartments appeared to be holding the water back. The Titanic’s designer aboard the ship seemed to think the ship wouldn’t sink as long as the bulkheads held up - except that one of the main bulkheads had been damaged in the fire. After two hours, lead firefighter/stoker Fred Barrett reported seeing “green foam come tearing between the boilers.” Then, the bulkhead failed, and water came pouring in, sinking the ship.

The ship struck an iceberg

According to journalist Senan Molony, who have been studying the Titanic for over 30 years, the ship left port with a fire on board because the White Star Line (operator of the Titanic) was in financial trouble. As a result, the Titanic needed to sail on schedule, or the company may have folded.&nbsp;&nbsp;Others disagree with Molony’s conclusions. The previous secretary of the British Titanic Society, David Hill, admits to the fire but thinks the iceberg was the ultimate reason.

Different theories to the cause of the disaster

Most people don’t know that the Titanic was actually on fire days before it sank. New evidence suggests that the rampant coal fire might have played a part in the ship’s eventual sinking.

crypto

Cryptocurrency

technologyandthefuture

Technology & The Future

computerscience

Computer Science

The Titanic Was on Fire for Days Before It Sank

<ul><li>Happiness Can Be Bought. But it’s more easily found. There are many gateway drugs to happiness, and money can buy many of them: cars, watches, sex, power, chocolate, or anything else that could genuinely fulfill you.</li><li>Everyone Has the Same Problems But rich people have worse ones. Money makes the vast majority of things easier. This comfort creates many internal problems which are very difficult to fix, over time.</li><li>Knowing People is More Valuable than Having Stuff. There are two sides to this one: Tactical: Relationships open doors.; Wellness: Diversity is the greatest asset of the rich.</li></ul>

3 Things Learned Growing Up Rich

I love being in a rich family because everyone thinks they know what it's like. After reading this article, you'll know that they don't. Speaking from personal experience, here are some of the best lessons I learned growing up wealthy...

career

Career

3 Things I Learned Growing Up Rich

The big three; building permits, housing starts, and new homes sales are the most reliable for predicting housing market health in the U.S. released once every month respectively, the data associated with the indicators can be freely downloaded from the Internet. Once housing-related indicators start to trend one way over an extended period, house prices stall and then reverse in the opposite direction. Once housing-related indicators start to trend one way over an extended period, house prices stall and then reverse in the opposite direction.

Step 1: Identify powerful leading indicators

What we’ve learned is the stock market can predict a housing crisis long before the crash occurs. It’s also important to remember that real estate and housing stocks follow the leading indicators we’ve utilized and not the stock market as a whole because the former is the most accurate barometer of housing sector health.In the U.S., the S&P500 index is the main barometer of the economic health, composed of the top 500 U.S. blue-chip companies — some housing related.

Step 2: Use the stock market as an indicator

Interest rates and credit spreads play a considerable role in the availability of credit to build houses. Most consumers and businesses don’t just buy a plot of land upfront with capital; mainly because the average joe doesn’t have $500,000 in cash to blow on real estate.

Step 3: Assessing the market’s liquidity

An indicator lagging all others is the commodity price of lumber. When the price of lumber crashes — like in July 2018 — it usual coincides with a peak in house prices. This makes sense: if there’s a decrease in construction demand, prices have to fall to counteract the excess supply.There may be temporary noise in the media, but the only real factor that affects the price of lumber is supply and demand

Step 4: Analyse housing-related commodity prices

When analyzing the information gathered over the preceding steps we can come to the following conclusion: looking at the fundamentals, it’s pretty apparent there’s pain ahead for the housing market. Prices are starting to peak, and we are witnessing a slowdown in growth similar to December 05'.

Step 5: Predicting the future housing market

Real estate investment trusts are required by law to pay back 90% of their profits to shareholders. Therefore, REITs have some of the highest dividend payouts in the stock market ranging for 3–12%. If house prices don’t appreciate you still receive the annual dividend interest.The REIT market is global: if you live in the U.S. but would like to invest in Singaporean real estate, you can simply log in to your brokerage account and buy or sell the stock in Singapore.

Step 6: Speculate without owning physical assets

Wouldn’t it be great if you could predict future house prices? If possible then you’re a step ahead of the market.