What Is Your Product’s North Star?

Some companies, notably Google, use the concept of a 'North Star metric' to guide Prioritzation decisions and measure the performance of their products. By having a North Star metric, you’ve condensed down everything your product is really aiming to do above all other functions. The one which gets users to stream more songs, Upload more photos, or buy more books, is probably the most useful feature. A North Star metric is also a key component in Product-Led

Guiding teams and stakeholders is difficult for product managers. You have to have all of the influence, but with none of the authority ! But this can be made easier when everyone is united towards the same goal.

Externally, your North Star becomes a selling point for users. It might be what leads them to choose your product over your competitor. When your North Star is evident in everything you do, it helps communicate the story of who your brand is.

Product-market fit isn't a one-time thing, it's a Constance process. If you don't pay attention to whether the work Converges on the vision, no one else will. If you don't pay attention to whether the work Converges on the vision, no one else will. If you don't pay attention to whether the work Converges on the vision, no one else will.