To capture interest (and later gain support) for your idea (or project) focus first on the why—the value and benefits. Explain its importance clearly before getting lost in the how (the implementation details). It's what Wes calles  'Sales then Logistics'.The logistics of getting something done are important, but not more important than the convincing. Her recomendation is to always sell your idea, even if you feel like you are repeating yourself.

Lead with Why: Secure Buy-In Before Logistics

It is a framework for clear and effective delegation. The acronym stands for:<ul><li class="ql-align-justify">Comprehension: Confirm understanding of the task and goals.</li><li class="ql-align-justify">Excitement: Connect the task to their interests or development. (This also stands for Examples.)</li><li class="ql-align-justify">Derisk: Proactively address potential challenges or blockers.</li><li class="ql-align-justify">Align: Agree on the desired outcome, timeline, and check-ins.</li><li class="ql-align-justify">Feedback: Set up clear channels for questions and updates.</li></ul>Example: Delegating a client presentation - Check they understand the brief (C), its importance (E), discuss needs resources (D), confirm deadline & specs (A), schedule a draft review (F).

CEDAF Framework: Delegate Tasks Clearly

Wes shares some very tactical tips and frameworks for being a better communicator. I found some of them especially useful. 

Wes Kao is an entrepreneur, coach, and advisor. She co-founded the live learning platform Maven, backed by First Round and a16z. Before Maven, Wes co-created the altMBA with best-selling author Seth Godin. Today, Wes teaches a popular course on executive communication and influence. Through her course and one-on-one coaching, she’s helped thousands of operators, founders, and product leaders master the art of influence through clear, compelling communication. Known for her surgical writing style and no-BS frameworks, Wes returns to the pod to deliver a tactical master class on becoming a sharper, more persuasive communicator—at work, in meetings, and across your career.What you’ll learn:The #1 communication mistake leaders make—and Wes’s proven fix to instantly gain buy-inWes’s MOO (Most Obvious Objection) framework to consistently anticipate and overcome pushback in meetingsHow to master concise communication—including Wes’s tactical approach for brevity without losing meaningThe art of executive presence: actionable strategies for conveying confidence and clarity, even under pressureThe “sales, then logistics” framework—and why your ideas keep getting ignored without itThe power of “signposting”—and why executives skim your docs without itExactly how to give feedback that works—Wes’s “strategy, not self-expression” principle to drive behavior change without frictionPractical ways to instantly improve your writing, emails, and Slack messages—simple techniques Wes teaches executivesManaging up like a pro: Wes’s clear, practical advice on earning trust, building credibility, and aligning with senior leadersCareer accelerators: specific habits and tactics from Wes for growing your influence, advancing your career, and standing outReal-world communication examples—Wes breaks down real scenarios she’s solved, providing step-by-step solutions you can copy today—Transcript: https://www.lennysnewsletter.com/p/become-a-better-communicator-specific—Brought to you by:• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs• Vanta—Automate compliance. Simplify security• Coda—The all-in-one collaborative workspace—Where to find Wes Kao:• LinkedIn: https://www.linkedin.com/in/weskao/• Website: https://www.weskao.com/• Maven course: https://maven.com/wes-kao/executive-communication-influence—In this episode, we cover:(00:00) Introduction to Wes Kao(05:34) Working with Wes(06:58) The importance of communication(10:44) Sales before logistics(18:20) Being concise(24:31) Books to help you become a better writer(27:30) Signposting and formatting(32:05) How to develop and practice your communication skills(40:41) Slack communication(42:23) Confidence in communication(50:17) The MOO framework(54:00) Staying calm in high-stakes conversations(57:36) Which tactic to start with(58:53) Effective tactics for managing up(01:04:53) Giving constructive feedback: strategy, not self-expression(01:09:39) Delegating effectively while maintaining high standards(01:16:36) The swipe file: collecting inspiration for better communication(01:19:59) Leveraging AI for better communication(01:22:01) Lightning round—Referenced:• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Making Meta | Andrew ‘Boz’ Bosworth (CTO): https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto• Communication is the job: https://boz.com/articles/communication-is-the-job• Maven: https://maven.com/• Sales, not logistics: https://newsletter.weskao.com/p/sales-not-logistics...References continued at: https://www.lennysnewsletter.com/p/become-a-better-communicator-specific—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

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Interviews with world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product. www.lennysnewsletter.com

Become a better communicator with Wes Kao

Lead with Why: Secure Buy-In Before Logistics

CEDAF Framework: Delegate Tasks Clearly

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